28 December 2004 Newsletter Subscription Email this Page Volume 12 - Issue No: 11
Media, Advertising & Marketing Watch













Sony banks on gala rounds to boost 'Idol'
Nine-week-old 'Indian Idol' now feels the heat. The channel looks to get the much-needed boost through gala rounds.

US mobile ent firm to launch gaming studio in India
New York-headquartered venture finance company Zeboo Corporation, focused on mobile entertainment, has announced its plans to establish a mobile game studio in India.

Star 'Kismat Jagao' launches third edition
Star's SMS contest Kismat Jagao 7827 Lagao Reverse Auction has now entered its third phase on 23 December. The third Reverse Auction will continue for 18 days till the midnight of 10 January 2005. The winner gets jewelry worth Rs. 2.5 million from Eros Jewelry.

Lords & Commons tour India to check cricket content
 The British Parliamentary cricket team, Lords and Commons Cricket, with nearly 170 years of recorded history, will be touring India from 26 December 2004 to 9 January 2005.

Guest Speak
The Day The Old Telephony Died
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (28 November 2004 to 4 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28 November 2004 to 4 December 2004)
Star Plus
Sun TV
Sony Entertainment
Zee TV
DD Sports
DD1

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Bollore eyes 20% in Havas
Source:Economic Times
   
Chandigarh: All Chautala hoardings to go
Source:Times of India
   
   
Woodland plans IPO, jv with global brand
Source: The Hindu Business Line
 
It's Swades over Moulin Rouge for Aditya Shastri
Be a proud parent of an Imperial Eagle
Dear God, Please make me beautiful...
The Maharashtrian farmer will be a core TG for Sakal in 2005
Source: Agency Faqs
   
   
Kodak India creates new sales and marketing division
Source:www.newkerala.com
International News
Kelly to Lead Healthcare Marketing Agency
Chevrolet Spots Roll in the New Year
Volvo to Make Super Bowl Appearance
  Source:Ad Week
   
MediaVest Taps New Team For P&G
Bacon's To Track Blogs
  Source:Media Post
   
Volvo aiming for first Super Bowl ad
  Source:Autoblog
   
Ad puts financial adviser's advice in question
  Source:MENAFN
   
Forecast: 2005 Online Ad Spend Will Rise 30%
  Source: dmnews.com
Ad hoc: Kellogg job turns victim into agency paymaster
  Source;Telegraph.co.uk
   
Gulf Air launches new advertising campaign
  Source: www.strategiy.com
   
Advertisers spent more in '04, but were cautious on where
  Source: USA Today
   
Ad man pitches love to the world
  Source: The New Zealand Herald
   
Study: Craigslist Costs Bay Area Papers $50M in Ad Revenue
  Source: Editor & Publisher, NY
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