Star 'Kismat Jagao' contest launches third 'Reverse Auction'

MUMBAI: Star's SMS contest Kismat Jagao 7827 Lagao Reverse Auction has now entered its third phase on 23 December. The third Reverse Auction will continue for 18 days till the midnight of 10 January 2005. The winner gets jewelry worth Rs. 2.5 million from Eros Jewelry.


The second Reverse Auction was won by Bilaspur's Rajesh Yelukar. Unlike a normal auction where one has to send the highest bid, Kismat Jagao 7827 Lagao is a Reverse Auction where the single lowest unique bidder gets the item on auction Yelukar's lowest and unique bid was of Rs. 164.46.


In order to participate in the auction, all that a mobile user needs to do is type 'BID' followed by a space and then their personal bid amount i.e. BID 6.44 or BID 16.94 etc, and send it to 7827. Bidding is allowed up to two decimal places.


More information is available at

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