Commercial vehicle advertising on TV up 33%
Commercial vehicle advertising shows a rise of 33% on TV in the first half of year 2004 compared to the first half of 2003.

Media, Advertising & Marketing Watch
aMAP claims to offer myriad ways to track audience groups
Audience groups can be sliced, diced in myriad ways, claims Audience Measurement and Analytics' Ravirathan Arora.

Nutrine Rs 100m creative a/c bagged by Mudra South
After Mudra South bagged three nominations under the print and direct mailer category at the New York Festivals, the agency has something more to celebrate about. The latest is that Mudra South has been assigned the brand communications work on the entire confectionery range - including Eclairs - of Nutrine. The account is pegged at Rs 100 million.

Movie promos go hi-tech as film trailers interact
Dubai-based 'brand entertainment' firm Immersive Media Solutions (IMS) has created a unique form of movie promotion --- taking a Hollywood blockbuster's central theme or character, and allowing it to interact with audiences at Nightclubs and public spaces.

TV Ratings
Top 10 Programmes (18 July 2004 to 24 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18 July 2004 to 24 July 2004)
Star Plus
Star Sports
Sony Entertain
Sun TV
MAX
ESPN
Gemini TV
Star Gold
Source: www.indiantelevision.com