| Mudra South executive vice president S Radhakrishnan
said, "The business was assigned to us on the basis of a powerful
strategic platform developed for their brand offerings. The key direction
clearly was intended to make the brand very desirable and give it
an edge in terms of communication. Mudra South has a privileged association
with Nutrine; and the effort was yielding results."
Speaking about the assignment, Nutrine Confectionery Company Private
Limited executive director K Siva Mohan Reddy said, "Mudra
South's understanding of our business and the category is what we
had needed. Nutrine is a large player in the confectionery business
and is investing a huge amount of resources in a major marketing
effort. We are looking at a strategic shift in our marketing approach.
Nutrine has by far the most diversified product range with a range
of innovative products in its portfolio. The strategy and the creative
work were very refreshing and on target; it meshed very well with
our product strategy. We expect the work to hit soon."
|
