Key Findings:

• Commercial Vehicle Advertising on Television marks a rise of 33% in the First half of Year 2004 compared to the same of 2003.
• Commercial Vehicle Advertising on Television shows 35 times rise in the year 2003 compared to the year 2002.
• Commercial Vehicle Advertising on Television shows an erratic behavior across the years (2000-2003).
• Tata Motors emerges as a leader in the Advertiser's list with 80% of the Advertising pie on Television in this Category in 2003.

Here, Commercial Vehicle Advertising shows a rise of 33% on Television in the first half of year 2004 compared to the first half of 2003.

Now, let's look at the trend of advertising in the Commercial Vehicle category on Television in the year 2003 compared to the year 2002.

We see that Commercial Vehicle Advertising on Television shows a huge leap of approximately 3530% (i.e. 35 times rise) in the year 2003 compared to the year 2002. The graph shows the indexed spends of the Commercial Vehicle category on Television Advertising since 2002.

Advertising in the Commercial Vehicle category is expected to be quite seasonal. Let's check out whether that's actually the case.

The table shows that Commercial Vehicle Advertising spends on Television shows an erratic behavior with some quarters showing zero Advertising spends across the years (2000-2003).

Let's look at the Advertisers - which dominate this category in TV. The graph shows that Tata Motors Ltd Tops the Advertiser's list with 80% of the Advertising pie. Mahindra & Mahindra grabs the 2nd position with 19%, PrabhuKrupa Industries and Eicher Motors Ltd., at the 3rd and 4th position with 0.5% and 0.01% respectively.

Except these advertisers, others have zero spends on Television in the year 2003.