27 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 26










Brand Watch













Getting into the 'MOOD'
''Moods' - Sexual satisfaction through a woman's eyes; thats the newest condom mantra from the HLL stable.

Mam Special Report
Onam kya? Malayalam TV channels set to reap the harvest
Onam gives Malayalam channels the biggest opportunity to pull in max ad revenue possible.

Executive Dossier
''When you stand at the line and decide to run, is when the race begins for you. Which is where Nick is today'
Interview with Nickelodeon India business and operations head Pradeep Hejmadi

Media, Advertising & Marketing Watch

Bangalore P&T to deliver cellular recharge cards

Bharti b'band bags Bank of India WAN contract

TV Ratings
Top 10 Programmes (8 August 2004 to 14 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (8 August 2004 to 14 August 2004)
Star Plus
Sony Entertain
Sun TV
Gemini TV
Source: www.indiantelevision.com
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Today's Newsbreakers.......India
Mac Machaiah joins Dentsu Communications Bangalore as AVP
Visual Company Labs: Weaving animated magic
Bajaj Allianz Life Insurance creative account up for grabs
Source:Agency Faqs
   
   
US Olympic panel asks Bush to withdraw ad
Internet ad revenues touch record $2.3 billion in Q1 2004
Source: The Economic Times
 
JWT, Mudra, Ulka, Rediffusion in last lap for LIC ad account
Source: Business Standard
   
Lowe bags mandate to promote Cobra beer
Source:The Hindu Business Line
   
Admen And The Art Of Creating Brands
Source: The Financial Express
 
Microsoft pulled up for anti-Linux ad
  Source:www.techtree.com
International News
Behavioral Targeting Offers Branding Opportunities, But Privacy, Regulatory Concerns Abound
Rich Media Vaults Some Polls
  Source: Media Post
   
Nissan Eyes 3 Finalists for Hispanic Account
  Source: Ad Week
   
Spike TV Offers Up Male-Focused Research
  Source: Media Week (US)
   
Newspaper Sites Take Up Paid Search Ads
  Source: .ZDNet.co.uk
   
New rules shake up political advertising
  Source:The State
   
Litter on a Stick or Legitimate Advertising?
  Source:Virginia Connection Newspapers
O2 sponsors rugby
Square One wins Churchill account
  Source: Media Week (UK)
   
Earnhardt Wrangled for Jeans Promo
P. Diddy Taking Stab at Shaving Market
  Source:Brandweek
   
Magazines Use Online Ads as Selling Point
  Source: Washington Post
   
Advertising's Brave New Niches
  Source: BusinessWeek
   
Outdoors is sooooo last century Net Advertising takes off
  Source:AV Video
   
CNN: Feature on New Haven is paid advertising
  Source:MLive.com
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