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| Indiantelevision.com's Media, Advertising
& Marketing Watch |
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| Bangalore P&T to deliver cellular
recharge cards |
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| Indiantelevision.com
Team |
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| (26 August 2004 6:30 pm) |
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| BANGALORE: Buoyed by the success of sale of BSNL and
Spice cellular recharge cards at the airport and the GPO, Bangalore
Postal Department (P&T) plans to make the same available to the
subscriber vide the common postman. |
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| The subscriber who informs the postman about his requirements
receives the required denomination at the earliest. The validity of
the discharge cards will be from the date of activation and not from
the date of purchase. Initially the postman will supply Rs.300 and
Rs.500 recharge cards in the first phase. The post person will have
an incentive of Re1 per card, and could be later extended to any postal
employee who sold the card. |
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| The department plans to hand out pamphlets with details
of the scheme to the public and through postal persons. At present
BSNL sells cards through private agencies, but, once an MOU has been
signed with P&T, the department will limit itself to BSNL cards. |
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