26 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 36












Media, Advertising & Marketing Watch






McCann sizzles at Mirchi Kaan awards
Amongst a handful of agencies that were included in Kaan’s hall of fame, one that shone the brightest was McCann.

Wealthy Americans fuelling internet growth: Nielsen
Nielsen NetRatings' latest survey shows that affluent Americans are the fastest growing income group online. Surfers with total household income of $150,000 and higher grew 31 per cent year-over-year to nearly 7.9 million individuals.

Trendz TV adopts new promo strategy
Trendz TV, one of the leading fashion and style channels, plans to get associated with major ground activities in India as part of their promotional activities. The channel is looking forward to promote major Indian fashion events.

Point.360's new services for US broadcast advertisers
Point.360, providers of integrated media management services, has announced the introduction of Spot.360 service for the US and Canada.

Hanmer PR ties up with Dubai based IAS
Hanmer & Partners Communications has signed an agreement with Dubai Media City based Integrated Advertising Services (IAS), a media representative for the international media community in the Gulf, to set up IAS-Hanmer & Partners

Lux gives consumers a chance to live life 'Aish' style
Warner Bros takes Harry Potter online
Zee's Jagran to unveil marketing blitz

Westside unveils 'spring summer collection'

TV Ratings
Top 10 Programmes (4 April 2004 to 10 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (4 April 2004 to 10 April 2004)
Star Plus
Sony
Ten Sports
Sun TV
DD1

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Ad Agencies Chalk Out Fresh Rural Thrust For Companies
Sebi Readies Ad Code For Market Intermediaries
Swarovski Cuts New Branding Strategy To Counter Fakes
Delhi Co Locks Horns With Liberty Over Brand Name
Product Recall Insurance
Fiat Igniting Recast Plan Based On New Launches
Source: Financial Express
 
Team Samsung ropes in Irfan, Parthiv
Hyundai set to hike Santro Xing price
BJP plans to unleash ads on TV channels
Chevrolet Optra rally
Source: The Hindu Business Line
 
Celebrity power is fading
HLL changes track in confectionery business
Source: Times of India
 
McCann-Erickson's hits 7 at Mirchi KAAN's
Zenith Media to be MEC from now
Cola majors get fizz back
New segments to help media market boom
KAAN you beat that? Mirchi awards 'ad' to spice
Samsung has launched four new GSM mobiles
Godfrey Phillips rejig splits firm into two biz units
HLL gives its top management a feminine touch
The ban on tobacco ads is but the first step
The ban might go up in smoke
Source: The Economic Times
 
Optimum Media Solutions launches specialist division, Brandcast
PSI awards condom usage project to Percept / H
Source: Agency faqs
 
EC relaxes curbs on hoardings, banners
Amar Singh apologises for advertisements
Source: The Hindu
International News
Timberland names arnold agency of record
Interpublic releases salaries of top executives
  Source: Ad Age
   
Super Heroes Team With Nascar
Ford Puts Focus On New Campaign
Source: Brand Week
   
Oracle Cuts to 3 in Media Review
AHAA Calls for Bigger Media Budgets
Top IPG Execs Pocket Bonuses in Down Year
Ford's Focus Does the Talking
Source: AD week
 
Master Ad set to expand into China
Source:The Nation (Thailand)
 
Viacom Sends Another Upfront Signal, Tells Wall Street It's Feeling Bullish
Source: Media Post
 
Here's something to think about, Mr Saatchi
Source: Guardian Unlimited
 
Ads recovery has begun says Zenith
Source: Scotsman
 
Kids Upfront Kicks Off With Big Bucks
Source : Media Week
 

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