McCann sizzles at Radio Mirchi Kaan awards

MUMBAI: Kaan they host an award! Be it in terms of innovation, effects, acts or concept, the end result of first ever radio advertisers awards by Radio Mirchi held at hotel Grand Hyatt in Mumbai was fabulous.

 

 

Amongst a handful of agencies that were included in Kaan’s hall of fame, one that shone the brightest was McCann, so much so that the host Javed Jaffery commented that the awards should have been named “Mc Cann awards” instead.

Along with co-host Neha Dhupia, Jaffery maintained a cheerful banter through out the evening, but that wasn’t the high “humour” point of the evening. Inimitable Vikram Sathey had the audience in splits with his cricket and bollywood stand up comic act. Even Jaffery’s Kallu Prasad Padhav act was extremely enjoyable; complete with many one liners about USA to politicians and even FTV.

Despite it being a debut awards ceremony, the event saw a good turnout. Sadly, since the awards, which called in invitees for an evening full of ‘wow’ entertainment didn’t start till the night fall, the numbers started dwindling towards the end.

What struck out like a sore thumb was the lack of sizeable quality entries. But instead of presenting the ‘mike’ trophies to the chalte hai nominations, the organisers and the jury took a stern stance of not giving away awards if they did not quite fit the bill. The stance won them quite a few kudos and yet some criticism too.

The evening started with veteran radio personality Ameen Sayani taking the audience down the memory lane. Amongst the entertainment line up of the evening included a musical Jugal bandi between Ranjeet Barrot, DJ Nasha and Niladhri, a refreshing musical talent of Kailash Kher including a Punjabi folksy song dedicated to Kaan awards, a breathless performance by singer Shankar Mahadevan and potpourri of item numbers by ‘dressed to thrill’ Koina Mitra.

With the 1500 strong seating arrangement dotted with the likes of Alquee Padamsee, Pralhad Kakkar, Karan Johar, Dino Morea, Sonu Nigam, Prasoon Joshi, Gauri Karnik, Chunky Pandey, Anna Bradmeyer, Babul Supriyo, Sonali Kulkarni, and Makrand Deshpande, needless to say that the glam quotient was high.

But do the organisers have quirky style quotient or what? Right from harmless tiffin boxes, stuffed dolls, cola cans, to boxer shorts and huge boxes of condoms employed in lieu of the winner envelope, they paid attention to every little detail to give the event its edge and identity. Also, instead of the official hooters (oh, so over-exploited at other award ceremonies), they had glam girls in black as the official huggers and kissers, besides the muscular bouncers as the official ‘elevators’ and members of the third sex to clap, kiss and bless.

Not that there weren’t any glitches, but despite the minor technical, timing, et al the audience did give the Kaan Awards a thumbs up. If at all any body did have any complains, the post event party with its sexy belly dancers and bangra babes had it taken care of. After the dinner, the dance floor was set and more then 200 pople grooved to DJ Naasha’s music till wee hours in the morning.

All in all, Entertainment Network India Limited’s Radio Mirchi Kaan awards sure made some good noise.

List of winners:

First set of awards:

Category: Food, Home, Décor and Leisure, Beverages

Categories- Food (Single)

1. Bronze

Agency: Everest Integrated Communications

Client: Parle Marie choice

Radio Caption: Type of tea

Created by: Milind Dhaimade, Satish Desa, John Khalkho, Pravin Kulkarni and Krishna Rao

Agency: Saatchi & Satcchi

Client: Pillsbury Masala Pizza

Radio Caption: Jignesh Bhai

Created by: Ankush Pande, Sean Colaco and Anuj Alia

Category- Food (Campaign)

1. Silver

Agency: Everest Integrated Communications

Client: Parle Marie choice

Radio Caption: Type of tea

Created by: Milind Dhaimade, Satish Desa, John Khalkho, Pravin Kulkarni and Krishna Rao

2. Bronze

Agency: McCann Erickson

Client: Alpenliebe

Created by: Mc Cann Erickson and Advent Productions

Agency: Euro RSCG

Client: Shagun

Created by: Ashish Chakravarty, Virag Mishra and Shilpi Puri

Category- Homes, Décor and Leisure

No finalist in either Single or Campaign

Category- Beverages (Single)

1. Bronze

Agency: J Walter Thompson

Client: Smirnoff Twist

Radio Caption: Church

Created by: Soumitra Rai Choudhari and Milind Nabar

Category- Beverages (Campaign)

Agency: Bates

Client: Thumbs up

Created by: Souvik Misra and Neil Adhikari

Second set of awards:

Categories: Toiletries and Household Care, Business products and services, Household sector and Consumer Durables

Category- Toiletries and Household Care (Single)

1. Bronze

Agency: Euro RSCG

Client: Mortien

Radio Caption: Platu Macchhar

Created by: Ashish Chakravarty, Virag Mishra and Shilpi Puri

Agency: Mudra Communications

Client: Ezee

Radio Caption: Wife I

Created by: Bhushan Kumar, Surendra Sharma, Sonlai Shetty, Vaneetha Saqueira and Ramesh Rabindranath



Agency: Euro RSCG

Client: Mortien

Radio Caption: Pravachan

Created by: Ashish Chakravarty, Virag Mishra and Shilpi Puri



Category- Toiletries and Household care (Campaign)

Agency: Euro RSCG

Client: Mortien

Created by: Ashish Chakravarty, Virag Mishra and Shilpi Puri

Category: Business Products and Service (Single)

No finalist

Category: Business Products and Service (Campaign)

1. Merit Certificate

Agency: J Walter Thompson

Client:Spice

Created by: Senthil Kumar, Dayanand, Sheelavantar, Navin Ram Mohan, Harsha Shanker and Parimala George

No Bronze, Silver and Gold in this category

Category: Services for the household sector

There were no finalists in both Single and Campaign set

Category: Consumer Durables (Single)

1. Bronze

Agency: Rediffusion

Client: Daikin’s AC’s

Radio Caption: Five Finalists

Created by: Adrian Mendonza, Roy Abraham and Bijoy Dowerah

Category: Consumer Durables (Campaign)

1. Bronze

Agency: Rediffusion

Client: Daikin’s AC’s

Created by: Adrian Mendonza, Roy Abraham and Bijoy Dowerah

Third set of awards

Categories: Health and Cosmetic Care, Media, Clothing, Footwear and Accessories

Category: Health and Cosmetic Care (Single)

1. Bronze

Agency: Mudra Communications

Client: Dabur Shalajit

Radio Caption: Rukhmani

Created by: Ullas Chopra

2. Merit Ceritficate

Agency: McCann Erickson

Client: Chlor-mint

Radio Caption: Bak Bak- Doobara Mat Poochana

Created by: McCann Erickson team and Advent Productions

Category: Health and Cosmetics Care (Single)

1. Silver

Agency: McCann Erickson

Client: Dabur Chawanprash

Radio Caption: Veer Ras

Created by: McCann Erickson team and Yash Raj films

Category: Health and Cosmetics Care (Campaign)

1. Silver

Agency: Euro RSCG

Client: Otrivin O

Created by: Ashok Karnik, Kapil Savant, Devraj, Tripathi, Samrat Dasgupta, Farhad Elavis and Musica

2. Bronze

Agency: McCann Erickson

Client: Dabur Chawanprash

Created by: McCann Erickson team and Advent Productions



Category: Clothing, Footwear and Accessories (Single)

No finalists in this category

Category: Clothing, Footwear and Accessories (Campaign)

1. Bronze

Agency: J Walter Thompson

Client: Levis

Created by: Senthil Kumar, Ujjwal Kabra, Menaka Menon and Harsha Shanker

Fourth set of awards

Category: Automotive and Accessories, Sports, entertainment, Travel and Leisure, Public Service, Retail Outlets and Restaurants, Unreleased awards

Category: Automotive and Accessories (Single)

1. Bronze

Agency: Ambience Publicis

Client: Sonata S20

Radio Caption: Couple

Created by: Elsie Nanji, Rahu Bhat, Manish Bhatt, Amitabh Agnihotri, Ashok Lad, Siddharth Singh, Manohar Nayak

Category: Automotive and Accessories (campaign)

1. Merit Certificate

Agency: Saatchi & Saatchi

Client: Mak Lubricant

Created by: Ankush Pande and Pritpal Lakkha

Category: Sports Entertainemtn, Travel and Leisure

No finalist in the single set and no awards in campaign categories

Category: Public Service (Single)

1. Silver

Agency: J Walter Thompson

Client: Spice

Radio Caption: Ambulance

Created by: Navin Kakkad and Navin Ram Mohan

2. Bronze

Agency: Euro RSCG

Client: BNHS

Radio Caption: Save Wild life

Created by: Ashok Karnik, Devraj Tripathi, Kapil Savant, Farhad Elavia and Servesh

Category: Public Service (campaign)

Agency: BBC

Client: Aids

Created by: Iqbal Nandra

Category: Retail Outlets, Fast Food and Restaurant

No finalist in either Single or Campaign sets

Category: Unreleased Work (Single)

1. Silver

Agency: R K Swamy

Client: Tuberculosis Control Programme

Radio Caption: Commentary

Created by: Dalip Daniel

2. Bronze

Agency: McCann Erickson

Client: Coco Cola

Radio Caption: Ghoda

Created by: McCann Erickson team

Agency: McCann Erickson

Client: Coco Cola

Radio Caption: Darwaja

Created by: McCann Erickson team

Category: Unreleased Work (campaign)

No awards in this category



Special awards categories

Excellence in Sound Design of the year

Harshvardhan from Audiotrax, Bangalore

Radio Writer of the year

Prasoon Joshi

Radio Voice of the year

Amitabh Bachchan

Crystal awards

McCann Erickson for Dabur Chawanprash

Radio Client of the year

Dabur India Limited

Radio Agency of the year

McCann Erickson

Although two special contribution awards were included in the media list- Hall of fame award to Ameen Sayani and Special Tribute to Pandit Vinod Sharma weren’t announced.

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