Lux gives consumers a chance to live life 'Aish' style

MUMBAI: That's the Lux deal: buy, scratch and win a day's Aishwarya Rai status with a chance to meet the actor herself! This summer, the soap brand from HLL gives consumers a chance to spend time with Aishwarya Rai, courtesy a contest!


The Lux Star Bano, Aish Karo contest will go on till 15 July 2004. Consumers need to buy a special promotional pack of Lux soaps and scratch a special card that comes with it to know what they have won.

An ad campaign on the promotion kicks off on Saturday. It will cover television and print. 50 winners of the contest and their better halves will be flown down to Mumbai to live a day like Aishwarya Rai would. The icing on the cake would be a dinner date with the actress herself, an official release informs.

Also up for grabs are gift vouchers worth Rs 50,000 from Shopper's Stop along with a Neeta Lulla sari, a beauty makeover from Michelle Tung, and over three million Lux mini bars.

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