23 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 35











Media, Advertising & Marketing Watch






MPG bags Rs 250 million Mother Dairy account
Euro RSCG's media div, the Media Planning Group has bagged Mother Dairy's Rs 250 m media account in a multi agency pitch.

Cell ops better than basic service operators: Trai
Cell operators in the country are providing much better quality of service than their basic service counterparts, says a Trai study.

Billboards sweep non TVC advtg in Indo-Pak ODIs
Periphery billboards inside stadia have emerged as the most visible advertising platforms in the recently concluded India Pakistan one day international cricket series.

Hutch, Contests2win tie-up for mobile contests
Hutch and Contests2Win have entered a strategic alliance to develop and launch special GPRS-based mobile contests.

Alcohol ads on the rise on teen shows in US
Teens in the US watching television are being bombarded by ads selling alcohol products and television commercials are responsible for the alarming obesity growth amongst the teen and children in US,.

Euro RSCG Delhi office wins DT Cinemas account
Gurgaon-based DT Cinemas, a venture of DLF City Centre, has allotted its creative account to Euro RSCG Delhi office. The development was confirmed by DT Cinemas' chief executive officer, Kajal Aijaz.

TV Ratings
Top 10 Programmes (4 April 2004 to 10 April 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (4 April 2004 to 10 April 2004)
Star Plus
Sony
Ten Sports
Sun TV
DD1

Source: www.indiantelevision.com

Today's Newsbreakers.......India
Switch on your AC with a phone call!
Alleged misleading advertisement — MRTPC rejects Nirma's plea against HLL
Vanilla Coke in Chennai
Revving up
Raymond promises `divine' feel with 220S
Source: The Hindu Business Line
   
New Barista Board Seeks To Revamp Biz To Up Market Pie
Tommy talk
Work hard, play harder!
Source: Financial Express
 
Oops! It almost did him in : Kiran Janjanik
Source: Times of India
 
Now, Paresh Rawal to advertise for Domino's
Anita Bose, Rajat Batra moves to GroupM
Euro RSCG Delhi adds DT Cinemas account
Mirchi Kaan Awards to honour radio advertising
Play dough calling
Trophy to merge with Kodak India
Pizza Corner seeks 20% hike in sales through promotions
World over, ad scene is finally hotting up
Walls' feeling outdoorsy
Source: The Economic Times
 
RED FM walks the ramp with fashion-centric programming
Source: Agency faqs
 
International News
Former hot shop fusion 5 to join Y&R network
  Source: Ad Age
   
Booze Study Hammers Diageo, Heineken, Rolling Rock for Youth Marketing
Source: Brand Week
   
Mitsubishi to Move $260 Mil. Media Business to PHD
McCann's Gray Exits for Hungry Man
Adweek to Launch Hispanic Marketing Magazine
Source: AD week
 
Commission urged to cut ad red tape
Stadium ad group poaches Maiden regional boss
Source : Media Week (UK)
 
SEC to issue advertising rules for preneed firms
Source:The Manila Times
 
IAB Reports Ad Revenue Up 21 Percent Due To Sharp Increases In Search, Rich Media
Desipte Latino Surge, Marketers Continue To Under-Spend In Hispanic Media
Source: Media Post
 
Churchill bans advertising on jockey pants during Derby
Source: www.thoroughbredtimes.com
 
Parents to be polled on a ban on advertising in schools
Source: The Herald (UK)
 
Worldwide recovery in ad spending seen
Source:IHT
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