| Hutch users across the country and Orange subscribers
in Mumbai, can download the contests onto their GPRS phones, which
then get refreshed automatically on a daily basis to present a new
challenge to the user. Also, winners will be announced daily and each
winner will receive a cash prize of Rs 1000, informed an official
release.
Kejriwal said, "It's a great opportunity to deliver contesting
as a service to the Hutch subscribers. We have expertise of delivering
interactivity across a variety of platforms, and the GPRS medium
is as dynamic as any medium can get!"
"Also, winning delivers an emotional high and spans all age
groups. We have carefully customised the content to suit the Hutch
subscriber, and will add more depth and width to the offering as
the service gains success," Kejriwal promised.
Nagpal added, "Humans are competitive by nature and look for
challenges in every sphere of life. With this tie-up, we are offering
our customers an opportunity to challenge their intelligence and
wit, with the chance to win prizes as well. We will be working with
Contests2Win to develop special mobile contests exclusively for
Hutch and Orange users."
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