Ground billboards sweep non TVC advtg during Indo-Pak series

MUMBAI: Periphery billboards inside stadia have emerged as the most visible advertising platforms in the recently concluded India Pakistan one day international cricket series.



According to a study done by Adex India, the periphery billboards during the ODI series from 13 to 24 March caught more eyeballs than arm T-shirt stickers, chest T-shirt stickers, paintings on the ground or even the analysis.

While Pepsi ranked the highest in terms of recall on periphery billboards, Samsung topped the list of advertisers for the top 50 brands associated with the series. Pepsi also bagged highest recall for the arm T-shirt stickers, while Sahara was most visible on the chest T-shirt stickers. Samsung's paintings on the ground were the most visible among the top brands, says the Adex study.

Samsung, Hero Honda, Mountain Dew and Airtel followed in terms of recall for the periphery billboards, which attracted the most attention.

In terms of duration (secondage), three of the five most visible brands were from Samsung, including mother brand Samsung, Samsung DNie and Samsung mobile phones.

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