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| .7 30May 2002 | Volume: 2 | Issue : 66 |
Star goes in Hyper Drive to promote 'Asoka' the movie As programming initiatives go it is certainly a new effort - Star Plus serialisation of the uncut version of Santosh Sivan's magnum opus Asoka in a five-part series that is. And Star Plus pulled out all the stops yesterday ahead of the first show to make sure it got top of the mind recall in Mumbai.More Unilever signs $460 million TV advertising deal In what it calls the biggest advertising tie-up of its kind in the UK, Unilever has signed a £320 million ($460 million) deal with UK broadcasters Carlton Communications and Granada to promote its brands. More Yahoo ties with Euro RSCG for online soccer campaign Yahoo announced a tie up with Havas' Euro RSCG Worldwide, marking an expansion of the company's existing relationship with the network. The announcement comes as the Internet portal prepares to launch a TV campaign in 10 global markets behind its FIFA 2002 World Cup soccer sponsorship. More HEADLINES B4U, DD ink deal on FIFA World Cup telecast B4U Networks and Doordarshan thrashed out an agreement today that clears the way for the deferred telecast on DD of four matches and a daily highlights capsule. More Ten Sports announces new CATV distribution agreements taking C&S penetration to 18 million TV homes Ten Sports penetration across India now stands at 18 million homes, and is expected to go up further in the next two days, as the 2002 FIFA World Cup fever increases in intensity. More ESPN STAR Sports' senior presenter Jason Dasey is resident anchor of SportsCenter Asia ESPN Star Sports may not have the telecast rights but just ahead of FIFA World Cup action, the channel launched this week the new version of it's live, pan-regional sports news program, SportsCenter Asia, with the addition of Jason Dasey as the resident anchor of the show. More etc introduces SMSing to bring stars, fans closer Predominantly music channel etc is adding interactive elements to its long-running Bollywood Birthmarks, which features filmstars whose birthdays fall in a particular week. More . Tube Talk New social drama debuts on DD National Mera Humsafar, a new soap from the Mudra Videotec stables, premieres on Doordarshan on 3 June. More Source: www. indiantelevision.com. Other Headlines Delhi girl wins Ek Din Ka Raja contest More Radio Mirchi to air pageant live More Fiat launches Palio 'Adventure', 'Weekend' More Now, Amul goes on-campus More Low-key summer for fruit-based soft drinks More Source: The Times of India Balaji eyes weekends, sticks to old guidance More Going for a song? Film music rights hit a new low More LML to launch new bikes by June-end More Radico plans acquisitions in domestic market More Source:www.moneycontrol.com Fiat sees big sales in India with Palio More Fiat launches two Palio versions More CTV cos stoop to conquer lower-end mkt More Satyam brand valued at Rs 3,199cr More VSNL planning separate brand for ILD services More Bikes sell well but buyers get discounts More From reel to real, films are indicators More Rural Mural More Is the patents bill good for India? More Source: The Economic Times Effective Buying: Ad Agencies Now Roll Out New Media Tools More AirTel To Ring In TN, Kerala By June End More TeleVital Starts India Operations More Radico International Launched To Oversee Marketing Of Upscale Brands More LG Eyes Big Push Into Rural Markets More Beverage Seminar To Debate Changing Trends In Industry More Puma Looks At Investing $ 2m In India More Fiat India, GMI To Explore Synergies More Star Tuning Into Chennai FM Circle? More Indian Cell Users’ ARPU On Par With Apac Neighbours More Shaw Wallace To Concentrate On Brand Consolidation, Capacity Addition More Maruti Will Go To Suzuki Today More Source: Financial Express BPL, Onida top slots in CTV market -- LG, Philips are fastest-growing brands : ORG-MARG More Rajshree Sugars set to launch organic brand More Satyam brand value computed at Rs 3,200 cr More Flex skins go scarce in Chennai More Radico Intl to market foreign liquor brands More Corporate touch to beauty therapy More `Gamble' pays off for Playwin More Oyzterbay's white gold range launched More FIFA World Cup to kick off WHO's tobacco-free sports More BPL Mobile launches 32 K SIM card More Vismaya product for Wipro More Arvind Remedies expands portfolio More Source:Hindu Business Line Measuring the airwaves More MAA Bozell restructures; to focus on healthcare and financial communication More Source: www.agencyfaqs.com Cola majors make hay as sun shines More Bharat Biotech develops recombinant DNA product More Symantec aims at triple-digit growth More AB Corp weighs proposal to float public issue More Source: Business Standard
Dior taps CLM/BBDO for international biz More New Burnett entertainment unit creates joint ad for Bollywood film, Coke brand More Lowe wins Asian ePic account More Grey wins Cisco Systems $50m account More Yahoo! Gives global projects to Euro RSCG More Source: www.adageglobal.com Entries For Cannes Down 15% More Anti-Tobacco Group Blasts Philip Morris Ads More Coke: No Agency Shift Planned More Source: www.adage.com Legacy: Philip Morris Anti-Smoking Ads Encourage Smoking More Source: www.adweek.com Subaru Drivers "Get It" In New Campaign More Survey: When Good Food Goes Bad More Travelocity.com Has $40M Effort In Site More Source: www.brandweek.com Advertising and journalism top poll of least respected professions More UBM reeling from hi-tech battering More Source: www.mediaguardian.co.uk Casino giant hires ad agency for multicultural pitches More Source:Las Vegas Sun Sony Ericsson expects 400m in handset sales this year More Source: www.europemedia.net Yell launches TV campaign More Source: www.netimperative.info Advertisers still not advertising More Source: www.expatica.com UBM raises share of US high-tech ad market More Source: www.iwon.com |
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