etc introduces SMSing to bring stars, fans closer

Predominantly music channel etc is adding interactive elements to its long-running Bollywood Birthmarks, which features filmstars whose birthdays fall in a particular week.

Bollywood Birthmarks gives details about the star's place of birth, their high or low points in life, their likes and dislikes and interesting facets of their life. Besides wishing their favourite star via e-mail, by writing in at, viewers are invited to SMS birthday greetings to their stars, directors and musicians by typing in ETCBMN, keying in the message and then SMSing it on 303. A lucky few also stand a chance of winning a prize for the best and innovative greeting.

The five-minute capsule will be aired on etc four times a day after the Once More programme. The capsules will air at 1:55 am, 8:55 am, 12:55 pm and 5:55 pm.

For the first week of June, etc has lined up Sunil Dutt (6 June), for the second week Dimple Kapadia and Shilpa Shetty (8 June) will be featured, while the third week sees Mithun Chakravarty (16 June) and Amrish Puri (22 June). Karisma Kapoor (25 June) will feature in the fourth week of June.

According to ETC Networks CEO Pradeep Dixit, giving viewers a chance to do something as personal as wishing stars a happy birthday, will ensure better and loyal relationship between etc and viewers.

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories