Television

B4U, DD ink deal on FIFA World Cup telecast

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B4U Networks and Doordarshan thrashed out an agreement today that clears the way for the deferred telecast on DD of four matches and a daily highlights capsule.

B4U's chief distribution officer Debashish Dey said this evening the contract had been signed and delivered. Queried as to the placement cost rate that had been thrashed out, Dey would only say that it was much, much lower that the Rs 250,000 per half hour that DD had reportedly sought.

The telecast schedule is as follows:
Opening ceremony and opening match - 31 May, 11:30 pm onwards .

First Semi-Final - 25 June, 11 pm onwards.

Second Semi-Final - 26 June, 11 pm.

Final and closing ceremony - 30 June, 11 pm.

One-hour daily capsules - 11 pm.

On Fridays the daily capsule will be telecast after the weekend feature film.

Queried as to what B4U hoped to get out of the deal, Dey said: This is a very big brand equity exercise for B4U.

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