|
|
|
| .7 25 March 2002 | Volume: 2 | Issue : 20 |
 |
Ad-Wise 2002 covers key issues on air time selling, buying Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points). That was one of the main strands of the discourse at Ad-Wise 2002, India’s first TV airtime forum organised by television services company indiantelevision.com, which was held in Mumbai today. More ESPN Star Sports presenter Jason Dacey hints at new feature show later this year Popular ESPN Star Sports presenter Jason Dacey, the host of Sportsline, is looking at hosting a weekly feature show before the year is through. More BBC, Discovery sign 'deal of the decade The BBC, BBC Worldwide and Discovery Communications have announced that an agreement on "the deal of the decade" has been reached. This is a ten-year extension to the global partnership which originally commenced in July 1997 and was signed in March 1998. The partnership was to conclude at the end of the year. More Maharashtra to rope in private parties to collect entertainment tax from cable ops In an effort to increase entertainment tax collections from cable operators, the Maharashtra government has announced that it will collect duty on cable television through public auction from 2002-03. More Digital Academy set for launch Professionals complaining about a shortage of institutes to impart training in the field of film and television finally have something to look forward to. Digital Academy, which claims to be India’s premier television and film-making institute, will open on 5 April with a career fair. More Tube Talk Get the lowdown on the awards season on BBC's Talking Movies Predominantly music channel etc has announced a new programme initiative The Baaps Of Bollywood. This will feature Ashok Kumar, Dilip Kumar, Raj Kapoor and Dev Anand. More Search for the Afghan girl' on NGC s The National Geographic Channel on Sunday at 9 pm will be showing a documentary about an Afghan girl whose face has intrigued people ever since her picture appeared in the magazine in 1985. More Come 'Face to Face' with Medha Patkar on BBC World BBC World has announced that activist Medha Patkar will be the final guest on Face to Face. The concluding episode airs on Wednesday at 10pm with a repeat on Sunday at 1pm. Host Karan Thapar queries Medha Patkar about the various social issues she deals with according to an official release. More etc to showcase The Baaps of Bollywood in April Turner International Asia Pacific Ltd has appointed Monty Ghai to take on added responsibilities in managing CNN's advertising sales activities in Australia and India... More Media, Advertising & Marketing Watch Max and Saregama - HMV give Bollywood buffs a chance to get lucky with Hritik Film and sports channel Max from the Sony stable has announced another tie up with Saregama - HMV. This concerns the upcoming film Na Tum Jaano Na Hum. It stars Hrithik Roshan, Saif Ali Khan and Esha Deol. The two parties had earlier worked on promotions concerning the romantic Kaho Na Pyaar Hai and the suspense film Aks. More The Big B and the little master come together in Pepsi's new ad campaign A mega superstar is all set to meet the batting maestro courtesy Pepsi. The beverage conglomerate announced the launch of the theme campaign for the year from today. For the first time ever film star Amitabh Bachchan and cricketer Sachin Tendulkar will appear in an ad together. Made by Pepsi's ad agency HTA, the 60-sec TVC is directed by Pralhad Kakkar. More Source: www. indiantelevision.com Other Headlines Videocon forays into multiplexes More No chilling out: Amtrex Hitachi eyes turnaround More Chilling business goes hot and foggy More SWC to launch Royal Challenge in EU More Source: The Economic Times Shaw Wallace to launch Royal Challenge in EU More Source: The daily pioneer Ad Club Madras Awards: Clean sweep for HTA, Chennai More Source: www.agencyfaqs.com Coke Aims To Be Part Of The Fabric Of Indian Society More Bausch & Lomb Indian Arm Eyes Break-even More Summer Of 2002: Hotfooting In The Market With Cool Strategies More Contract To Strengthen Operations, Launches New Division More Source: Financial Express Centre threatens to cancel telecom licences More Nortel CEO coming More Source: The Times of India House panel says no to FDI in print More Six private operators face cancellation of licences More Joyco ‘Cloud Nine’ takes on Cadbury’s Five Star More CNBC, Sony ad sales pact coming apart More Source: Business Standard Web is main medium for top executives More Source: www.exchange4media.com Kinetic hopes to `Boss' over with Hyosung's technology More Eicher Motors soft launches HCV More Source:The Hindu Business Line
Sony Launches European Media Review ELOS ANGELES--Sony Corp. has launched a review for its consolidated, estimated $300 million European media planning and buying business, sources said..... More Advertising Women's Group Names Names A gold-lion-winning Brandt commercial from CLM/BBDO in Issy les Moulineaux, France, and a Today's Man spot from Sillery Mayer & Partners, Stamford, Conn, tied for the Grand Ugly distinction at the fifth Good, Bad and Ugly Awards held here today..... More Source:www.adweek.com Elections May Boost Ad Firms With both the U.S. House and Senate up for grabs in November's midterm elections, the sagging advertising sector is on the verge of getting a crucial injection of political cash..... More Source:iwon Call for Aust Gov't to sack Advertising Standards Board The Pedestrian Council of Austraila is urging the Federal Government to sack the Advertising Standards Board because of its failure to ban dangerous motor vehicle advertisements.... More Source:abc rural online WA backs ban on stunt driving, speeding ad WA WILL back moves to ban car advertisements which show stunt driving and speeding....More Source:The West Online Indy relaunches with tabloid section The Independent newspaper is to relaunch with a new tabloid-sized second section in its most radical redesign since Simon Kelner took over as editor four years ago.More Broadcasters bid to salvage digital TV's reputation The BBC, Channel 4 and the independent television commission are planning an advertising blitz to convince the public that......More Comedian fronts organ donation campaign The government is to launch the first-ever organ donation campaign aimed at Afro-Caribbeans, fronted by the comedian Curtis Walker.....More NBC scraps spirits ads NBC has ditched plans to show the first spirits advertising on US network TV after the scheme sparked a national outcry..... More TV advertising rise predicted Total television advertising revenue looks set to rise in May for the first time in 16 months, providing the first signs of a long-awaited recovery in the beleaguered broadcasting industry....More Source:www.mediaguardian.com 100 Bottles Of Beer On The Wall Knowing that the beer aisle is packed with brands and that only a fraction of consumers' purchasing decisions are set before entering the..... More Source:www.brandweek.com Online broker for expats hands virtual agency pan-euro ad biz Internaxx, a part of the global TD Waterhouse Group, has hired StrawberryFrog here as its agency to mount a pan-European advertisingcampaign,..... More Source:www.adageglobal.com |
|
|||||||||
| Click
here for the archives of our Daily newsletter
To subscribe to The Ad Linx Reporter or to get further information email us at:- (subscribe@indiantelevision.com) with subscribe Adlinx in the subject. To unsubscribe mail to unsubscribe@indiantelevision.com with unsubscribe Adlinx in the subject. Contact us at Indian Television Dot Com Pvt Ltd, 109, Kartik Complex, Opp Laxmi Industrial Estate, New Link Road, Andheri (W) Mumbai-400 053.INDIA . Tel:91-22-6920675 /6920676/ 6351460/6351461 Fax: 91-22-6351461 |
Every
endeavour is made to make sure that the links given are valid. However,
since the archiving systems differ cross various websites, indiantelevision.com
cannot guarantee their validity after a day of posting.
|
|
|
The
Ad Linx Reporter is an Indian Television Dot Com publication. |
||
