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Film
and sports channel Max from the Sony stable has announced
another tie up with Saregama - HMV. This concerns the upcoming
film Na Tum Jaano Na Hum. It stars Hrithik Roshan,
Saif Ali Khan and Esha Deol. The two parties had earlier worked
on promotions concerning the romantic Kaho Na Pyaar Hai
and the suspense film Aks.
The
companies see the campaign as breaking new ground in the positioning
and promotion of a film that goes beyond half an hour slots
on channels.
An
official release informs that the contest will see 10 winners
meeting Hrithik Roshan in London on 10 May. He will perform
his first ever international stage show.
The
contest concerns a question based on the movie. The contest
which has been on air since 15 March will conclude on 31 March.
Winners will be picked up by the star on Sony's show Boogie
Woogie the release states.
Besides
the trip the winners will also get an exclusive photograph
taken with Hrithik the release states. The London stay is
for three nights and four days
Apart from the contest, the "making of" and the "showcase"
of Na Tum Jaano Na Hum will be aired on MAX
and SET respectively. Special 3-minute vignettes will air
on MAX and SET throughout the day for a week prior to the
film's release.
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