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indiantelevision.com's Media, Advertising & Marketing Watch


The Big B and the little master come together in Pepsi's new ad campaign


(Posted on 23 March 2002 1:40 pm)

A mega superstar is all set to meet the batting maestro courtesy Pepsi. The beverage conglomerate announced the launch of the theme campaign for the year from today. For the first time ever film star Amitabh Bachchan and cricketer Sachin Tendulkar will appear in an ad together. Made by Pepsi's ad agency HTA, the 60-sec TVC is directed by Pralhad Kakkar.

An official release informs that the historic city of Jodhpur forms the backdrop of the new television commercial. The commercial continues spreading the message of Yeh Dil Maange More. The two stars compete to see who can fly a kite the highest and even a thunder storm can't hold them back.

Despite the adversity, they don't give up their challenge. The basic message is 'Don't give up asking for more. Don't give up having fun'.



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