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| .7 18 March 2002 | Volume: 2 | Issue : 15 |
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Ficci Frames 2002 concludes; need for corporatisation, stamping out piracy principal threads of convention It ended as it had begun. With a call to corporatise or perish. The film industry that is. The other key issue - piracy being the single greatest threat that the entertainment industry is facing - about sums up the two recurring themes of the third edition of the annual global convention on the business of entertainment - Ficci Frames (Films Radio Audio-visuals Music Events and Shows) 2002, that ended on Saturday evening at the Renaissance Convention Centre, Powai, in Mumbai.More TV News gathering: Responsibility issues The horrific communal violence in Gujarat and the images they generated had an overarching influence on the course of the debate during the session "TV News Gathering" held on the concluding day of Frames 2002 . More The Niche Channel Option: Miles to go for India Developed television markets like the US have a bouquet of channels, with some mainstream entertainment channels and other niche channels. But that kind of scenario is some time away for the Indian market. Reason: the absence of conditional access, which can work as a tap for consistent subscription revenue. More India The Entertainment Hub of the 21st Century Hyderabad based Suresh Productions Pvt Ltd's Ram Mohan spoke about the need for upgrades in technology and personnel in India in the entertainment industry. Other issues discussed by him were cost advantages for production in India as studios, labs and technicians were available at very competitive costs as compared to costs elsewhere in the world.More Archives 2002 FICCI Frame Sessions More Media, Advertising & Marketing Watch Orange Street triumphs at Levi's Great Indian Rock festival Levi's Great Indian Rock (GIR) festival conducted in Delhi on 9 and 10 March has a winner. Orange Street emerged numero uno among the twelve bands that performed. More Virtual Spectator lets fans watch motor racing 3-D action on the PC Motor rally fans can watch the 2002 World Rally Championship (WRC) on the computer. New Zealand based Virtual Spectator will showcase all the action on the Internet of the Spanish Rally in Catalunya which will take place from 22-24 March. More Tube Talk Watch batting maestro Sachin Tendulkar on Harsha Online Sachin Tendulkar considered by many to be the best batsman in the world will appear in the chat show Harsha Online. The show will air on 25 March on Star Sports at 10:30 pm. He will talk with the host popular sports commentator Harsha Bhogle. More Hrithik Roshan is etc's Star Giraftar etc has announced that actor Hrithik Roshan is the channel's Star Giraftar for the month of March. The show airs on 27 March at 8pm with a repeat on 30 March at the same time. The channel visited the location of his next film Aap Mujhe Achche Lagne Lage at Fantasy Land. More Watch Anand Raj Anand sing tunes on etc Predominantly music channel etc has announced that music director turned singer, Anand Raj Anand is the channels Pop Ki Andhi for the second half of March. More Source: www. indiantelevision.com Other Headlines Chai Biskoot: A biscuit in a metaphor More Wanted: A single advertising currency on the net More Ashok Das resigns from ORG-Marg More Source: www.agencyfaqs.com Majors see cheer in country liquor More Source: www.exchange4media Telecom: Less players, more brands More Videocon faces the Whirlpool spin More Tata Tea, Tetley cast a new board More Raise a toast to gourmet wines More Source: The Economic Times Zandu to set up exclusive retail outlets More Source: www.business-standard
Polaroid begins a new $20 million advertising campaign today with a whimsical commercial that promotes its instant cameras and films. More Improvement Is Seen In U.S. Ad Spending In another sign of the growing belief that the American advertising market may be improving after a severe slump, two Wall Street analysts have published reports that discuss an upturn. More Source: www.nytimes.com Advertisers shift focus to younger viewers Set aside the debate over the decline of broadcast news, the network infighting, the public outrage of TV news superstars. The flap over ABC's unsuccessful bid to lure David Letterman from CBS, which would have ousted Ted Koppel's venerated Nightline news show, basically came down to this: Koppel just can't sell beer like Letterman More source:www.dfw.com IFilm, Miramax In Net Movie Marketing Deal Internet movie portal IFilm and Miramax Films have formed an advertising, marketing and research partnership, the two companies said in a joint statement. More Heinz hit by marketing spend Heinz has reported a drop in third-quarter profits after being hit by promotional costs. More source:www.bizreport.com American Express Kicks Off New Corporate Campaign American Express kicks off a new corporate ad campaign Friday crafted by Gordon Bowen, a former creative director at Ogilvy & Mather who co-created the company?s "Portraits" campaign in the '80s More McDonald's spot to debut during Oscarcast: McDonald's will be debuting a new 30-second spot on ABC's March 24 Academy Awards telecast, which is expected to be one of the most-watched individual programs of the year. Both "Kids' Table" and "A Little Help," a companion 30-second spot that debuted on the Super Bowl and also will air on the Oscars, were written and produced by DDB Chicago. More Source: www.adweek.com TechTV adds two series to spring sked: TechTV is adding "The Tech Of ..." and "Eye Drops," two new weekly half-hours, to its schedule in April. "Tech Of" subjects will range from food to a race car and a bomb squad. "Eye" will showcase computer-generated animated shorts. The network has ordered 32 "Tech Of" episodes and 13 episodes of "Eye Drops." Tech TV is owned by Paul Allen's Vulcan Inc. More Source: www.emonline.com Former Saatchi shareholders to get $173.9m bonus Former shareholders of the Saatchi & Saatchi advertising agency are to receive a £122m ($173.9m) cash payment for agreeing to sell their company to Publicis, the French advertising group - 18 months after the deal closed. More Study sees end to US advertising recession The US advertising recession that has gripped media companies for over a year is ending, according to a new study by UBS Warburg. More Source: www.news.ft.com |
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