ended as it had begun. With a call to corporatise or perish. The
film industry that is. The other key issue - piracy being the
single greatest threat that the entertainment industry is facing
- about sums up the two recurring themes of the third edition
of the annual global convention on the business of entertainment
- Ficci Frames (Films Radio Audio-visuals Music Events and Shows)
2002, that ended this evening at the Renaissance Convention Centre,
Powai, in Mumbai.
At the valedictory
session marking the conclusion of Frames 2002, this was re-emphasised
by all key speakers. Amit Khanna, chairman convergence committee,
Ficci, KV Krishnamurthy, chairman, Bank of India, Michael Connors,
senior V-P, Motion Pictures Association of America and Hema Malini,
chairperson, National Film Development Corporation, all referred
to one or both these issues in their speeches.
The concluding day's message tied in to what veteran south Indian
actor Kamal Haasan said at the inauguration yesterday: that the
industry needed to accept the inevitable - change. While making
a strong case for corporatisation in the entertainment industry,
he stressed the need to feed off the wolves of technology, rather
than while also asking for more stringent anti-piracy laws.
That the government needed to put copy right laws in place and
make punishment mandatory for using unauthorised content was also
Shushanto Roy of the Sahara Group - the Frames 2002 convention
partner - pledged that Sahara would fully support Ficci Frame
2003 and said he was all for a permanent relationship being fostered.
Khanna summed up what the two days' deliberations had brought
1)Unequivocal agreement that the industry has great growth potential
(the Arthur Anderson report unveiled at the inauguration revealed
that the industry had outperformed the projections it had set
for itself at last year’s convention. The projected figures for
this year was Rs 128 billion, but according to Anderson partner
Farokh Balsara, the target reached was Rs 8 billion higher at
Rs 136 billion).
2) Be professional or perish.
3) Need for a dis-intermediated world of entertainment.
framework should put in place.
5) The industry needs to get its act together and take action
6) The launch of the E-entertainment alliance.
Speaking on behalf of the Government of Maharashtra, Govind Swarup,
principle secretary, culture, declared that the state government
would back whatever is beneficial for the industry as it had done
in the past.
And as a follow up to last year's announcement by the Industrial
Development Bank of India (IDBI), that it had set aside a Rs 1000
million corpus fund for film financing (of which Rs 700 million
has already been disbursed) Bank of India chairman KV Krishnamurthy
said his institution has budgeted Rs 500 million for the film
industry. He however added a rider. There has to be discipline
in budgeting, transparency and accountability.
Yash Chopra, chairman, entertainment committee, Ficci in his closing
statement made one significant announcement: that Ficci Frames
2003 would be even bigger next time round. It is to be held over
three days instead of the current two - the dates being 14, 15
and 16 March 2003.
here for more Frames 2002