Specials

India The Entertainment Hub of the 21st Century

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2016/02/18/FICCI2002_6.jpg?itok=ni2jbtww

Hyderabad based Suresh Productions Pvt Ltd's Ram Mohan spoke about the need for upgrades in technology and personnel in India in the entertainment industry. Other issues discussed by him were cost advantages for production in India as studios, labs and technicians were available at very competitive costs as compared to costs elsewhere in the world.

Levies and duties on equipment needed rationalisation and lowering, a more efficient legal structure needed to be put in place and higher wages to technicans, were some of the other issues which had to be handled to make more filmmakers from all over the world to come to India for production, mohan said.

Amitabh Kumar, director (Corporate) Zee TV, highlighted the fact that it was India that had the potential to become the uplinking hub for south East Asia if duties were reduced, and facilities like teleports and media cities were introduced.

India had only a $ 2.6 billion piece of the $ 500 billion worldwide pie in the entertainment Industry, Kumar said. From 1998 the I-T industry has left the media industry far behind in terms of growth, he said (not true this year anyway as according to the Arthur Anderson on the Indian entertainment industry released at Frames 2002, this year the growth of . India had eight major satellites offering 140 channels out of which more than 80 per cent was broadcast offshore and more than 90 per cent of the transponders were based abroad. In India the cost of broadcating was Rs 7 lakhs per channel while in Singapore the same could be done at only Rs 2.5 lakhs almost a 3:1 ratio difference. All the Indian broadcasters used foreign facilities, and if this was to be done in India art least Rs 6 million could be saved, besides which there would be an increased advertisement revenue as local advertising would increase, Kumar said.

The need of the hour for the Indian industry was an online ability to buy space on any satellite anywhere , even online brokering should be introduced, besides introducing Indian based uplinking facilities .

AK Mahadevan Sr V-P, Crest Communications Ltd, highlighted the advances made by India in animation. A number of foreign were turning to India to outsource their content due to the low production cost and high quality work done in India today. He proved his point by showing short clips of two animation series Ollie Under The Sea and Tales of Piggedly Winks produced by them for US-based Mike Young Productions.

Atul Kumar Rai, director (LC) DDA, spoke about the new media park being set up in Delhi. Spread over an area of 40 acres, the first round of tendering for allotments was just being undertaken, Rai said.

Ramesh Meer from FX factory spoke about the advances made by India in the field of creation of special effects. According to Meer, today a two-member team can visit a location abroad and all effects and actors can be superimposed, substantially lowering production costs.

Vinay Panda from D2C spoke about the potential of India to become a major entertainment center and the strategies required to achieve this target Some of the requirements as per him were introduction of teleports, fast speed internet, Fostering of enterprenuership and changes in lending institutions policies specially for investing in media.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/DTH-inside.jpg?itok=jUat5Lv6
The growth of DTH in India

MUMBAI: Dish TV, Videocon d2h and FreeDish. These were the three names that dominated India’s DTH sector headlines in 2016. The Essel Group’s Dish TV India is likely to forge the mother of a merger, (if permitted by shareholders and government departments) with another fast-growing rival -- the...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/inside.jpg?itok=fXb53zWv
Star's five marketing strategies that helped sports grow in 2016

"Business has only two functions: marketing and innovation," is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of Being and more such thought-provoking novels.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image%203.jpg?itok=w_TR5TiK
Guest Column: As digital spreads wings, bolstering security is paramount

The dream of moving towards a cashless society has never been closer than it is today in India. With the recent decision of demonetization, the public is being actively urged to move online for their transactions, big or small.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20page.jpg?itok=yOoLpXQn
BARC India gets thumbs up for 2016...but challenges remain

“By definition, remarkable things get remarked upon,” so said Seth Godin, entrepreneur-turned full time speaker, writer and blogger.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image.jpg?itok=quiq6PVc
Guest Column: Measure by Measure

Year ends are always a good a time to reflect on the past, take stock of the present and plan for the future. So let me begin, by reflecting on the year that was.  

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/10/Inside%20image.jpg?itok=F94Nk64U
Guest Column: English content consumption showed upward trend in 2016

Consumption of English content continued to show growing trends during the year 2016 and the momentum is expected to be sustained this year as well.  An interesting and encouraging trend was the continual surge in Hollywood box office collections in India as compared to previous years. This...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/logo.jpg?itok=grS2PQtE
Guest Column: Regulating video in Internet age: Pressing challenges, slow movement

Video markets in Asia, as in other parts of the world, are being swept by a wave of commercial and technological adjustment to the rise of internet-delivered video, frequently referred to as “OTT” television. Unfortunately, in most countries adjustment of regulatory policies by governments is way...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/inb-800x800.jpg?itok=rkx_ocjD
Regulations 2016: Of DeMon challenges, changing goalposts & rampant litigation

The regulatory regime in 2016 not only continued to struggle keeping pace with fast-marching technology (4G is passé, 5G is being talked in some countries), but lack of consensus amongst stakeholders on major issues meant that litigation was rampant, thus leading to changing milestones.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/vivek1-800x800_0.jpg?itok=xnGHpaF4
Guest Column: 7 digital trends that will dominate 2017

As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next year? "Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories