4 July 2002 Volume: 2 Issue : 89

















Todays Newsbreakers India
Media Advertising and Market Watch
AIR ad rates to be revised
The Prasar Bharati, which manages both AIR and national broadcaster Doordarshan, has announced that AIR's ad rates were to be revised. More



DreamWorks SKG and General Mills forge partnership
Entertainment company DreamWorks SKG and consumer food products giant General Mills have announced a strategic worldwide promotional partnership. More


Warner Bros, Disney trumps at the Hollywood Reporter's movie marketing competition
Warner Brothers was declared overall winner with five awards for its creative marketing and advertising work conducted last year at Hollywood Reporter's 31st Annual Key Art Awards movie marketing competition. Disney came in second with four awards.
More

Headlines
DD: Lobbed out of Wimbeldon this year?
Doordarshan's run of bad luck continues where sporting events are concerned. The latest is that India's pubcaster has been served out of Wimbledon, the tennis extravaganza which is currently going on in England. More


Star Plus on a two-year high; readies fresh programming
3 July may not be its official birthday, but it marks a day when Star Plus was reborn and launched a gameshow that was to rewrite the script of Indian television - Kaun Banega Crorepati. More

Headlines
Prasar Bharati sets up panel to look into ICC cricket telecast issue
At a meeting of the Prasar Bharati board today in Delhi, it was decided that a panel headed by the pubcaster's CEO KS Sarma would be formed to look into the issue of the telecast rights of ICC designated cricket. More


Amar Singh blasts CAS opponents at New Delhi seminar
Samajwadi Party politician and member of Parliament Amar Singh lashed out at the government and some foreign broadcasters at a seminar organised by Consumer Action Network (CAN) on the technological and economic implications of CAS. More


WorldSpace adds three new channels to its roster
WorldSpace Corporation, which claims to be the global pioneer in satellite audio and multimedia services, has inaugurated three new channels. More

Bangladesh's Ekushey TV faces closure over allegation of irregular licensing
Bangladesh's first private television channel and only independent station Ekushey Television, better known as ETV, is teetering on the brink of closure. More

INSAT 3C dedicated to the nation
Prime minister Atal Behari Vajpayee this morning dedicated newly launched indigenous satellite INSAT 3C to the nation.More

DD Metro overhaul lures the producer brigade once again
State-owned pubcaster Doordarshan is getting gung-ho about DD Metro under new director-general S.Y. Quraishi. The reason: out of the 35 prime time slots on DD Metro all have been booked and "people are there in queue for some slots to be allotted," Quraishi said. More

Prasar Bharati to include non-DD channels and data transmission in DTT package
The Prasar Bharati, the holding company of DD and AIR, is looking at having non-Doordarshan channels and also the facility to transmit data in its package of digital terrestrial transmission (DTT) which will be experimented as a pilot project in Bangalore later this year.
More

Tube Talk
'Gruff's Groove Box' returns on Nickelodeon
On 5 July, kids channel Nickelodeon will kick off the return season of Gruff's Groove Box.
More

Singer Morissette hosts CNN’s ‘The Music Room’ this month
This month popular Canadian rocker Alanis Morissette will host CNN’s weekly music programme The Music Room. More

An Interview with TV serial director Ravi Kemmu
"Aamrapali will have tremendous resale value" More
Source: www. indiantelevision.com


Other Headlines
Indian ad industry: no more an also-ran
More
Internet base dips 13% in Q1
More
Taj steps out with Pan Asian menu More
Nirma plans foray into hair oil More
Grand Hyatt signs up Vama for retail space More
LG gets IIT Delhi’s stamp on fridge capacity More
Crisil downgrades Videocon rating More
'We are still at the school stage' More
Low toplines force firms to cut ad-spend More
Retail firms turn around, cost management key More
Fuji, Konica to supply camera parts to mobile makers More
Chennai beats other cities in SMS usage More
Shoppers' Stop to sport a young, trendy look More
Liquor MNCs fail to capture Indian spirits More
Source: The Economic Times

Tatas may sell Reader's Digest pie More
ORG-Marg launches radio audience survey More
A nightmarish 12 months for Personal care product firms More
Source: Business Standard

Ministry takes a hard look at surrogate ads More
Escotel in pact with Yahoo! More
Model Hunt in final stage
More
Goodricke finds a surfeit of 'Nargis' — To take over Project India Blend
More
Radico plans new bottling tie-ups, more products
More
HDFC Bank launches gold card
More
Amul finds cream in Gulf markets — Exports to be stepped up; warehouse in Jebel Ali
More
Macromedia launches new range of products in India
More
Bharti Cellular launches services in TN circle
More
Bajaj likely to produce cheapest 100cc bike
More
Source: The Hindu Business Line

Subscriber Base Down, But VoIP Peps Net Usage More
Macromedia Plans 9 ‘Proof Of Concept’ Centres In India More
Print Opens Up, Finally More
Biking To Growth More
Foreign Media In India More
Bajaj Likely To Produce Country’s Cheapest 100cc Bike More
Total Marketing With Fun, The XLRI Way
More
Bharti Rolls Out Cellular Operations In Tamil Nadu More
Source: Financial Express

Coca-Cola not merely thanda any more More
Source: www.moneycontrol.com

Global liquor giants eye UDV India’s Gilbey brand More
Red Hat India Pushes Linux In Schools More
Investors jittery as News Corp. shares dip 5%
More
Apollo eyes primary healthcare sector
More
Source: www.asianage.com

Fiat India sales soar 672% on back of Palio in Apr-Jun
More
Rare online alliance of record industry forged
More
Source: The Hindustan Times

Coca-Cola kicks off repositioning drive More
Source: The Times of India
Thought for the day
"What kills a skunk is the publicity it gives itself."
- Abraham Lincoln
Other Newslinx International
MindShare's Asia CEO to head U.K. operation More
Nestle chooses U.K. for debut of double cream bar
More
P&G revamps liquid Ariel to match German cleanliness
More
Lancia's Phedra marque takes driving to an art form
More
ING appoints Grey in Malaysia for ex-Aetna brand
More
Turner International plans to double its Hindi feed in India
More
Source: www.adageglobal.com

Mcdonald's Aims For Healthier Kid's Menu More
Dow Jones Shakes Up Senior Ranks More
Ogilvy Keeps Anti-Drug Account More
Source: www.adage.com

Ogilvy Retains $150 Mil. ONDCP Account More
DDB Chicago Wins Illinois Lottery
More

Source: www.adweek.com

Tom's of Maine Rolls Whitening Toothpaste
More
Limited Too Partners with Disney Channel More
Subway Takes a Ride with "Samurai Jack"
More
Source: www.brandweek.com

















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