|
Warner Brothers was declared overall winner with five
awards for its creative marketing and advertising work conducted
last year at Hollywood Reporter's 31st Annual Key Art Awards
movie marketing competition. Disney came in second with four
awards.
More than 1,200 entertainment industry professionals gathered
to honour the best creative minds in movie marketing and advertising
at the Los Angeles event hosted by former Universal head of
marketing Peter Adee. Warner got trophies for work on Steven
Soderbergh's Ocean's Eleven, Thirteen Ghosts,
Driven and Steven Spielberg's A.I. Artificial Intelligence.
Disney's wins were for work on the World War II film Pearl
Harbour, The Royal Tenenbaums and the animated
Monsters, Inc. Fox got a couple of citations for the
Bollywood inspired musical Moulin Rouge campaign, while
Sony scored with both Black Hawk Down and the spoof
Not Another Teen Movie.
The Artisan Entertainment release Startup.com walked
away with the print best of show award. The award was voted
on by the audience for the first time in the Awards' history.
The audio/visual best of show award went to Warner Bros and
Kaleidoscope Films Group for the teaser trailer to 'A.I.'.
A special tribute award was given to longtime Warner Bros
marketing executive Sanford Reisenbach. DreamWorks' partner
Jeffrey Katzenberg was on hand to present the awards to the
first-ever Student Scholarship Competition winners. Students
could choose to execute their own poster or trailer for either
'Gladiator' or Cameron Crowe's tribute to rock music Almost
Famous.
The Hollywood Reporter's 31st Annual Key Art Awards is considered
the premier competition of the movie marketing and advertising
community. Awards are given out in 19 categories of posters,
trailers, TV spots, print ads, standees, outdoor and Internet
advertising, in addition to best of show print and best of
show audio/visual. A panel of 200-plus industry judges viewed
and ranked more than 1,000 entries received in the professional
competition this year, says an official release.
Click here for Archives
|
