26 Dec 2002 Volume: 4 Issue :4



















Todays Newsbreakers India
Media Advertising & Marketing watch
Radio City says it leads in Mumbai top of mind recall study
Radio City 91 FM has made the claim that it has emerged as the 'Mindset Leader' citing research conducted by Indica Research in Mumbai... More

Headlines
Indian cable op's Xmas gift from Star TV
A Faridabad court ordered Star India not to impose its new subscription rate card on a local cable operator and restart transmission of its channels to him on Xmas eve... More

I&B minister's FM Radio target may not be met
Certain issues need to be looked into before phase II of the spread of FM Radio is resorted to say I&B sources... More


Broadcasters will consider FTA offering apart from premium pay TV channel, says Motilal Oswal
Broadcasters are unlikely to lose advertising revenues in a CAS environment because it will first spread through the four metros and the share that the major cities have of the overall C&S market is relatively small... More


Motilal Oswal CAS report: Cable ops likely to be hit
A Motilal Oswal Inquire Indian Equity Research (MOSt Inquire) report on impact of CAS has forecast that local cable operators (LCOs) could eventually lose their bargaining powers and profitability due to the impact of taxation... More

IBF petitions Swaraj for tax sops
Broadcasters operating in India have sought relief from the government, including tax sops... More



UTV plans to launch US $25 million film fund in 2003
With Indian filmdom, gradually getting a modicum of corporatisation, the coming year is going to see a gaggle of film funds to take it further up the professional path and bring clean money into it... More

Partial ban on cigarette ads on private TV in Bangladesh
Neighbour Bangladesh too seems keen to clamp down on advertisements of tobacco use... More

Aaj Tak to telecast year end specials
Aaj Tak has comprehensive programmes lined up for a quick recap of the year 2002. The finale Flashback Aaj Tak 2002 will be telecast on 31 December... More

Motilal Oswal report says CAS unlikely to impact Zee Telefilms
till 3FY04

CAS is unlikely to have any financial impact on Zee Telefilms before 3QFY04 as the first phase would only get completed by December 2003... More

MTV begins countdown to 2003
MTV India will bid farewell to 2002 with a rundown of the year's greatest musical hits from all genres of music on MTV Top 100 Videos ... More

TV Ratings
TAM Top 10 Programmes (8 - 14 December 2002)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


TAM Top 100 Programmes on different Channels (8 - 14 December 2002)
Star Plus
Sun TV
Sony
Gemini TV


Actors' Interview
"There is so much more to a woman's personality than what is shown in serials"
TV Actress Poonam Dhillon More

Special Report
"The industry is in trouble but there is still hope"
Verdict of CNBC's "The Entertainment Industry: Taking The Big Leap" seminar More

Tube Talk
Ritesh Deshmukh is etc's Taaza Maal
More
New Disney jungle character on Sony TV
More
MAX lines up Bollywood flashback treat on 31 Dec
More
Source: www. indiantelevision.com

Other Headlines
Pepsi to break new commercial
More
Big brands eating into PC assembler market — Quality boosts customer confidence
More
Cell-phones fastest growing sector, says CII study
More
Maxima Watches claims second spot in volumes More
Shaw Wallace bid to build equity on sport — Golf, cricket, basketball in focus
More
Royal Sporting charts out expansion strategy
More
Source: The Hindu Business Line


Glass makers in aggressive branding exercise More
2003, IT odyssey
More
Making a relaunch work
More
Source: Business Standard

Close-up And Personal With Consumers
More
Volvo Construction Lines Up Slew Of Products For ’03-’04
More
Delhi HC Clears Confusion Over Brand Kesh Nikhar
More
White Goods Ind Sees Red In CII Proposal Of 4-tier Tax Structure
More
‘Organised Retailing Sector Needs Rs 4,000 Crore Over Next Three Years’
More
Pepsi Ropes In Four International Cricketers For New TV Commercial
More
PCS Set To Launch A Sub-Rs 20,000 PC
More
Trai As You Might, Reliance Has A ‘No-billing’ Plan Up Its Sleeve
More
Godrej Plans Marketing Initiatives To Promote PC Furniture Range
More
Source: Financial Express

All brain, no brand: IIT gets some jazz More
China's first 'zero pollution' battery bike launched
More
Firms need not import mix that makes up your fresh-breath paste
More
Hindalco rejigs marketing, plans branding foray
More
ICC welcomes BCCI decision to announce squad by Dec 31
More
Genesis of Hasbro: More outlets on cards More
Six media firms vie for Asian Paints' non-core account
More
HLL signs up with SET Max to sponsor World Cup telecast
More
Source: The Economic Times

RKSwamy/BBDO bags three IOC brands; adds Rs 8-10 crore billing
More
Source: www.agencyfaqs.com
Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy

Other Newslinx International
International Headlines
TV advertising sparks price wars More
Source: BBC News


Ad agencies name creative directors More
Source: www.sfgate.com


Diet Coke disappointment leads to agency switch More
Source: www.guardian.co.uk


Media Client Open To 24/7 Advertising More
Source: www.optinnews.com


TV ad featuring naked women complaint upheld More
Source: www.nzcity.co.nz


Is the Internet Antisocial Toward Advertisers? More
Source: www.clickz.com


Barbados Tourism Picks ISM More
Clow Joins Oakley Board of Directors More
Source: www.adweek.com


Vodka ad offends Taiwan More
Source: CNN Europe

'Offensive' Yahoo ad pulled More
Source: www.digitalspy.co.uk


Smoking Ad Ban More
Television Advertising More
Source: www.waveguide.co.uk


MOFA seeks apology over British ad More
Source: www.etaiwannews.com


Fabians seek ban on advertisements for sweets to prevent obesity epidemic More
Source: The Independent (UK)










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