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 The interactive
session was aimed at generating interest in CNBC's new programme That's Entertainment.
The programme is targeted at the 'behind-the-scenes' happenings and the economics
(should we say hard-hit) of the Rs 15 billion media industry.
The panel
on the dais had CNBC Mumbai bureau chief Govindraj Ethiraj and his colleague Anuradha
Sengupta moderating the discussion and inviting comments from an illustrious gathering
comprising of SET India CEO Kunal Dasgupta, IDBI chairman and MD P P Vora, Reliance
Entertainment chairman All India Film Producers' Council president Amit Khanna,
UTV chairman Ronnie Screvwalla, ENIL MD A P Parigi, Shringar Films' director Shravan
Shroff and Nimbus Communication chairman and MD Harish Thawani.
The
leaders in the business of entertainment rubbed shoulders with entertainment analysts,
celebrities and superstars as the CNBC team sought insights and understanding
on what makes the industry tick. The audience comprised of an illustrious
gathering of people from various fields such as the film industry's producers,
distributors, financiers; the TV producers, programmers, actors; radio and music
industry head-honchos; and the media. Offering their views were film directors
and producers Ramesh Sippy, Mukesh Bhatt and Manoj Desai; actor-producer Shekhar
Suman; UTV COO of animation Biren Ghose; Saregama vice president Atul Churamani;
TAM India CEO L.V Krishnan; TV programming executives Rekha Nigam and Nupur Asthana;
and indiantelevision.com's Anil Wanvari.
KPMG executive director Rajesh
Jain kicked off the proceedings with a presentation on the mechanics of the entertainment
industry. There were contrasting views offered by the panelists and the
members of the audience on several issues: whether the Indian film industry scene
was as bad as was perceived; whether the Hindi film industry deserves the attention
it gets; whether creativity was being killed by money-minded producers; whether
the content creators were in sync with the audience preferences; piracy and pilferage;
the alternative streams of entertainments such as gaming, animation, live entertainment
and home videos.
Finally UTV's Biren Ghose summed up the feelings
by saying that the entertainment industry must give adequate importance to the
four key elements of the entertainment industry: the structural capital, the human
capital, the intellectual capital and the customer capital. Click here for
more details of the opinions presented by the participants on
CNBC's
entertainment seminar - industry estimates CNBC's
entertainment seminar - problems CNBC's
entertainment seminar - solutions CNBC's
entertainment seminar -new emerging avenues | 
