19 Dec 2002 Volume: 3 Issue : 100



















Todays Newsbreakers India
Top Story
World Cup Cricket: DD,Nimbus claim victory..in advance
DD's airtime sales partner Nimbus says it will corner 60 per cent of the ad spend around the World Cup cricket, thanks to the better reach the pubcaster offers advertisers... More

Media Advertising & Marketing watch
Name the Tiger contest on MAX
With the World Cup round the corner, MAX is ready with yet another contest to gain MAXimum leverage... More

B4U Music targets youth through Cafe Coffee Day tie-up
Catch them while they're young and at the place they are most likely to be found - is the latest mantra on which B4U Music is cashing in... More

AP, Yahoo announce fee based news archive
The Associated Press (AP) and Yahoo have announced the release of AP Archives, a fee-based news archive on Yahoo! News (http://news.yahoo.com)... More

Headlines
Swaraj pushes for Regulatory Authority
The Parliamentary Consultative Committee, attached to the I&B ministry has, in a meeting on 18 December, favoured the formation of a Broadcasting Regulatory Authority to monitor unregulated content on TV channels ASAP... More

Broadcasters to meet Swaraj to discuss CAS
Broadcasters, mostly operating pay channels in India, are slated to meet India's information and broadcasting minister Sushma Swaraj in the first week of January 2003 on the issue of conditional access system (CAS)... More

Condtional Access: The Digital vs Analogue Debate
The analogue viewpoint :
The use of a secure and flexible CAS will transform the industry into a profitable and mainstream business... More

Zee MGM, Zee English set for revamp
After a period of inactivity, Zee MGM and Zee English are pushing ahead in terms of a new look as well as innovative programme strategies... More

News Corp, Liberty Media exploring DirecTV bid
Media conglomerates Liberty Media and News Corp are exploring the possibility of jointly acquiring top U.S. satellite TV service DirecTV. Liberty owns an 18 per cent stake in News Corp... More

I&B moots regulatory body for TV content
The parliamentary consultative committee attached to India's information and broadcasting ministry in a meeting earlier today came out in favour of forming a regulatory body to monitor unregulated content on television channels in the country... More

Sun TV to double digital channels via Harmonic headends
Sun TV has deployed Harmonic's industry leading MPEG-2 video encoders and statistical multiplexers for an extensive headend upgrade... More

MAX claims to lead the pack in Hindi movie slots
Sony Entertainment's MAX is leaving no stone unturned to prove its mettle. Based on the latest TVR ratings , it claims that it has surpassed Zee Cinema, Star Gold and B4U Movies, in the primetime band,for the eighth week running... More

Former FCC chairman is President National Geographic Ventures
Former Federal Communications Commission chairman and AOL executive Dennis Patrick has been named president of National Geographic Ventures. He will assume office on 6 January 2003... More

TV Ratings
TAM Ratings (1 - 7 December 2002)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

TAM Top 100 Programmes on different Channels (1 - 7 December 2002)
Star Plus
Sun TV
Gemini TV
Zee TV
Sony

Tube Talk
Ice skating star Michelle Kwan on CNN's Talk Asia More
Mariah Carey on CNN's Larry King Live on 20 Dec More
Source: www. indiantelevision.com

Other Headlines
Kakkar joins RK Swami BBDO More
Catch them gay, the Ford way More
 Van Heusen to acquire Calvin Klein for $430m More
Attractive pricing's the PC password this season More
DD to pay 80% of Cup ad revenue to rights holder More
Cinema scope: DLF set to unveil nine multiplexes More
Event-based tourism is a big crowd puller More
Lee Cooper bets big on South More
 Source: The Economic Times

LG launches CDMA handsets; earmarks Rs 24 crore for marketing More
Loyalty programmes, the TheoryM way More
Santosh Desai appointed McCann-Erickson president More
Two resign from TBWAAnthem More
Source: www.agencyfaqs.com

ICICI Prudential, Birla Sun Life Draw Up New Plans More
Bajaj Electricals On Cost Management Drive More
Oakley Now Eyes Footwear, Apparel, Watches More
‘Consumer Durables Finance: Potential Exists In Small Towns’More
LG Unveils Range Of CDMA Handsets More
ALL Unveils New Trucks More
Source: Financial Express

 Coca-Cola may dump Life ho to aisi campaign — Thanda matlab rural campaign top draw in urban areas too More
No entry for celebrities More
Luggage brand LaSalle to step up presence in South More
Inox Leisure to invest Rs 200 cr for nationwide multiplexes More
Kapil campaigns for Kinetic Boss More
Source: The Hindu Business Line

Tatas open a new price flank with Indigo More
 FICCI starts intellectual property management course More
 Symbiosis eyes global markets, opens in Delhi More
Checking out the WLL magic More
 Source: Business Standard

Reliance on a large recruitment drive More
Anti-aging remedies: Fooling Father Time More
 Source: www.moneycontrol.com
Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy
Other Newslinx International
International Headlines
Former True North Shareholders Sue Interpublic More
FTC Rules Empower Consumers To Block Sales Calls More
FX To Turn 'Esquire' Magazine Column Into TV Show More
Bozell Resigns Excedrin Account More
Troubled Qwest Launches New Ad Campaign More
Butler Shine Names Managing Director More
S. California Auto Club Taps FCP More
Source: www.adage.com

7Up Guy Returns To Cause Havoc More
Cowboy King Gets Crown From USSTC More
Phillips-Van Heusen Gets Dressed In Calvin Kleins More
Alliance Uses Science Fair To Power TV Spot More
Source: www.brandweek.com

McCann Ups Cranin to New Creative Post More
Team One's Cordner Goes to JWT Detroit More
Source: www.adweek.com

Marketers turn backs on traditional advertising More
Puttnam lashes out at advertising industry More
Britney bounced out by Beyonce More
Source: www.mediaguardian.co.uk

Web advertising's glimmer of hope More
Source: www.news.com

Ottawa to open advertising program to more firms More
Source: www.theglobeandmail.com










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