MAM

B4U Music targets youth through Cafe Coffee Day tie-up

MUMBAI: Catch them while they're young and at the place they are most likely to be found - is the latest mantra on which B4U Music is cashing in.

Amidst tough competition from other music channels, the channel is all geared up to ensure that it garners maximum viewership. The latest venture is the tie-up with Caf? Coffee Day, a caf? chain which has 60 outlets across the country. The number of the outlets is expected to rise to 130 next year, according to an official release.

As part of the tie-up, which is for a period of one year, the caf? outlets will play B4U Music on strategically placed television sets and hold contests, promos and events organised by the channel. They will also provide the channel with strategic branding space. In turn the channel has offered between 10 and 12 commercial spots during primetime.

"We were looking for an association with a retail outlet at the ground level. We opted for Caf? Coffee Day because it has a youthful and vibrant ambience which is akin to the channel. The tie up aims to provide leverage to both entities," says B4U Television Network, chief marketing officer Rajnish Lall.

"A caf? chain is a good promotional ground as it gets an average of 500 footfalls per day. Even if an individual spends an average of 20 minutes, it serves the purpose," Lall adds.

The channel is also holding talks with some lifestyle brand stores and apparel stores for similar tie-ups, informs Lall.

On the programming front, the channel has spruced up its programmes to meet the demands of its niche audience-the urban youth. "As a channel we have associated ourselves with on air and ground musical events, which will keep the channel abuzz," states Lall.

B4U Music's latest initiative of collaborative marketing is definitely aimed at increasing its audience share amongst the younger audiences!

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/viruskha.jpg?itok=MlufWt9y
Manyavar launches sequel to Viruskha ad

Manyavar released a new ad – “Naye Rishtey, Naye Vaade- Hamesha” - taking forward the story of Virat Kohli and Anushka Sharma in the ad.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/bcg.jpg?itok=gPtRAzfE
Entertainment Goes Online - A $5 Billion Opportunity in India

Over-the-top (OTT) content market in India is at an inflection point in India, as per the latest report by The Boston Consulting Group titled ‘Entertainment Goes Online’. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/asim.jpg?itok=zMGTO1on
Future East Film enters the digital segment with new company FED (Future East Digital)

Future East announced its digital counterpart FED (Future East Digital) a creative digital studio, producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet at large. Future East Film

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj.jpg?itok=Kd26yLR7
Helios Media appoints Raj Shrivastav as chief revenue officer

Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/isobaar.jpg?itok=kg-TX_iN
Isobar India launches new tool to predict the viral potential of content, real-time!

Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of ‘viewCent’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/epsilon.jpg?itok=JzA-_Hse
New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/dhfl.jpg?itok=7mddirnT
DHFL Pramerica Life Insurance announces the opening of Application Process for the 9th Annual ‘Pramerica Spirit of Community Awards’

The search for school students who have made a positive difference to society through volunteer community service is now open.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/myntra.jpg?itok=AMHnS9nX
Myntra’s Email Campaign Performance Increases by 60% withSmartech’s Proprietary AI-Powered Marketing Suite

Myntra, one of the most recognisable brands in the country’s digital fashion space, continues to benefit greatly fromNetcore’sAI-powered growth marketing platform

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/abhishek.jpg?itok=_kUAY2i1
Abhishek Kapadia joins iGKnights Digital Media Works as COO

Ad network and value-added-services firm iGKnights Digital Media Works has brought on board Abhishek Kapadia as the chief operating officer.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories