Television

MAX claims to lead the pack in Hindi movie slots

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MUMBAI: Sony Entertainment's MAX is leaving no stone unturned to prove its mettle. Based on the latest TVR ratings , it claims that it has surpassed Zee Cinema, Star Gold and B4U Movies, in the primetime band,for the eighth week running.

According to the ratings received for 9 pm to 12:30 am band for the period - 6 October 2002 to 30 November 2002, MAX continues to be the forerunner among other Hindi movie channels in the Cable and Satellite ( C & S) households across Hindi speaking markets, states a press release.

TVR Ratings    MAX    Zee Cinema    Star Gold    B4U

Last 8 weeks    0.64    0.60    0.50    0.11

Last 4 weeks    0.63    0.61    0.56    0.10

Last 1 week    0.85    0.59    0.48    0.14

These ratings hold true for all individuals in the C& S households in Punjab, Haryana , Chandigarh and Himachal Pradeshin the north, Calcutta in the East and the western region. It however does not pertain to the southern region.

"The ratings for these eight weeks have reinforced the fact that MAX has always been committed to providing its viewers with the best in both the mega genres of mass entertainment - movies, and events like the best of Cricket,"MAX executive vice president and business head Rajat Jain is quoted as saying in the release.

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