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| .7 8 April 2002 | Volume: 2 | Issue : 29 |
The Gemini TV-Eenadu TV Telugu tamasha - An Optimum Media Study Telugu television channel Gemini TV from the Sun Network has beaten back market leader Eenadu TV in terms of channel share. An Optimum Media Study tries to throw light on how this happened. More Headlines ESPN feed back on INCable Net after agreement on declared connectivity More than three months after the ESPN Star Sports feed to the Hinduja group promoted INCable Net was switched off in Mumbai, the two sides finally thrashed out an agreement in the early hours of Saturday at 1:30 am. More Balaji apart, book built media IPOs continue stumbling run Sporadic spurts apart, media firms' IPOs made through the book building route between 1999-00 and 2001-2002 have not exactly set the stock exchange ablaze. More Tube Talk AXN features record breakers every Wednesday AXN continues its action oriented programming strategy with Guinness World Records every Wednesday at 9 PM. More 'Face To Face' with Usha Uthup on BBC World The vivacious first lady of Indian pop will grace BBC World on 10 April. More 16-year-old student triumphs on ‘Super Selector’ ESPN Star Sports has announced a winner among the 2,28,137 teams that participated in its game show 'Super Selector' during the month of March. More CNN profiles actor Robert Downey Jr. today CNN's programme People in the News examined Robert Downey Jr. on Saturday. More Source: www. indiantelevision.com Other Headlines Emami banks on Madhuri range for more revenue More Philips unveils high-end products for the tech-savvy More Source: The Hindu Business Line Kodak to set up 15 digital imaging centres More Luxor to set up offices in US, Dubai More Bajaj plans another entry-level bike More Uncertainty may hit Shaw Wallace scrip More Direct-selling majors tap sachets for success More ITC to launch work wear More Pepsi expects Aha to add 15% to volumes More Liquor brands to flood TV with ‘malternative’ ad blitz More Skoda tags Superb at Rs 19 lakh More Cyber cafes to lead Sify’s strategy More Google sued for patent infringement More Source: The Economic Times Philips plans to up premium segment pie More Nestle Polo swings 10% ad budget to events More Source: Business Standard Small cars zoom into overdrive More Source: www.moneycontrol.com JIKNH brings in new viewers for Zee More Is the ‘bratty’ Pepsi a thing of the past? More Major cellular accounts change hands in Chennai More Source: www.agencyfaqs.com HCL to launch Net phones More Dell launches blade server line More TVS to double Victor output More Singer charts plan for revival More Source: The Times of India Cellphone Cos Look For New Revenue Streams More Handset Firms Line Up Snazzy Gizmos To Lure Buyers More South African Breweries To Focus On A ‘Global And Local’ Approach More DaimlerChrysler Plans To Acquire Majority Stake In Mitsubishi After It Makes Profit : CEO More Motorola Seeks To Make Phones Easier To Use More TT Plans 500 Franchised Exclusive Shops, Repositions As Family Brand More Philips Ropes In Chinese Firm For Fisio Phones More Ranbaxy Enters The Dragon For Biotech More Source: The Financial Express
BBC 'opens back door' to advertising The BBC has been accused of introducing "advertising by the back door" after securing television sponsorship deals worth more than £2m. More Source: The Independent New chief to shake up AOL Time Warner AOL Time Warner is working on a corporate strategy to be put in place after Jerry Levin steps down next month as chief executive of the world's largest media group. More Source: The Financial Times F&N Coca Cola to spend RM20mil to promote 100Plus F&N Coca-Cola (M) Sdn Bhd, a subsidiary of Fraser & Neave Holdings Bhd, will spend RM20mil on its advertising and promotion (A&P) campaign for its isotonic drink 100Plus over two years. More M&C Saatchi wins A$70m account in Sydney M&C Saatchi’s Sydney office pulled off its biggest coup when it landed the A$70mil Woolworth’s advertising account on Wednesday. More Leo Burnett launches ad campaign for Nirvana Memorial Park Leo Burnett Kuala Lumpur has launched a breakthrough campaign for Nirvana Memorial Park, one of Malaysia’s foremost players in the bereavement care industry. More Drop in advertising spending for British national newspapers National newspapers bore the brunt of a sharp drop in advertising spending in the fourth quarter, the World Advertising Research Centre said. More Source: www.biz.thestar.com Yahoo hopes for advertising upturn Analysts hope Yahoo will give signs of an upturn in online advertising when it reveals its first-quarter results this week. More Source: www.ananova.com Advertising sets pattern for Paisley Paisley Vision, the public-private partnership set up to promote the interests of the town, has launched a television advertising campaign encouraging businesses to move to Paisley. More Source: The Scotsman Marvin Honig, leader in creative advertising, dies at 66 Marvin Honig, an advertising executive who developed quirky, creative commercials for Volkswagen, Alka-Seltzer and Cracker Jack, died March 28. More Source: www.newsday.com Thai Advertising Firm Has Cautious Outlook Despite Jump in Quarterly Billings Despite an upturn in the advertising industry, Dentsu Young & Rubicam Co (DY&R) has made a conservative projection of earnings this year. More Source: www.hoovnews.hoovers.com Toscani creates WHO anti-smoking campaign Olivero Toscani, the firebrand photographer and creative who made a name for himself by controversial ads protesting AIDS, capital punishment and racism for clothing maker Benetton, will turn his talents toward ridding the world of cigarette smoke. More Peugeot's 307 SW launch revs up international mini-van battle French carmaker Peugeot has begun rolling out its long-awaited entrant to the compact mini-van market, and will backing the global launch of the 307 SW with advertising from Havas-owned Euro RSCG Worldwide. More Leo Burnett backs new Swedish agency In a bid to strengthen its Nordic operations, Leo Burnett Worldwide is to become a minority shareholder of a new Swedish advertising agency backed by a combination of former Burnett and Paradiset DDB employees. More German media giant Kirch set to file for insolvency German media giant Kirch is poised to file for insolvency early next week. More Source: www.adageglobal.com P&G shifts $75 million Pampers account Procter & Gamble Co. has shifted the $50 million to $75 million Pampers diaper account in North America to Publicis Groupe's Saatchi & Saatchi, New York, in a global consolidation of the brand's advertising. More Chevrolet shifts brand managers General Motors Corp.'s Chevrolet arm shifted several brand managers. More Mindshare names CEO for North America WPP Group's media agency MindShare has named Marc Goldstein as CEO of MindShare North America. More Source: www.adage.com MediaCom's Alec Gerster Named Initiative Worldwide CEO Alec Gerster, ceo of Grey Global Group's MediaCom, has been named ceo of Interpublic Group of Cos. More Cap Gemini Ernst & Young to Strawberry Frog Strawberry Frog, the boutique agency in Amsterdam, has been selected for Cap Gemini Ernst & Young's global creative account following a review... More Source: www.adweek.com United, Yahoo! Get Kicks With World Cup As United Airlines prepares to sign a sponsorship deal with soccer's FIFAworldcup.com... More SoBe: Don't Get Even, Get Mad (Magazine) When PepsiCo acquired SoBe last year it seemed inevitable that the cola giant would perform an attitude adjustment on a brand best known for its irreverent marketing. More Source: www.brandweek.com |
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