27 March 2019 | Volume 7 Issue No:78   Facebook Twitter YouTube YouTube
 
     
 
 
Television | TV Channels
BARC India integrates TV and OOH measurement
Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year. It has also expanded the coverage of its OOH TV viewership measurement service to 120+ urban towns and cities beyond the launch phase of Delhi, Mumbai and Bangalore.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".
 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.
 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO
 
Production House:

RAT Films
 
Director:

Ruchi Narayan
 
Creative Director:

Ankur Suman
 
 
    Watch the Video
 
 
 
MAM | Media And Advertising
Adidas extends contract with Rohit Sharma
Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma. The cricketer has been associated with the brand since 2013. The Indian opener, who recently became the third fastest batsman along with former skipper Sourav Ganguly to have completed 8,000 runs in ODI cricket.
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MAM | Media And Advertising
Thomas Cook lndia launches 'Ghar Jao Vote Karo' campaign
Thomas Cook (India) Ltd, an integrated travel and related financial services company, spearheads the citizen election agenda 2019 by launching its 'Ghar Jao Vote Karo' campaign ahead of the upcoming general elections.
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MAM | Marketing
Swiggy, Hotstar bowl cricket lovers over
As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again. In what is potentially a global first, Swiggy and Hotstar are coming together to allow consumers to order their favorite meal from Swiggy, without taking their eyes off a single ball.
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  Specials | Elections
  News18 India present weekend specials on Lok Sabha Elections from Ground Zero
   
  Television | TV Channels
  LaLigaSportsTV: Free access to live Spanish sport with new OTT service
   
 
   
  iWorld | OTT
  Over 4.8 million Tweets as the Cricket season begins
   
  MAM | Marketing
  Vitamin Stree latest campaign breaks down the opportunity gap to educate the Indian economy
   
 
 
 
Television | TV Channels
TRAI tariff order's impact on OTT content consumption
 
iWorld | OTT
TRAI may introduce lighter form of regulation on OTT communication services
 
Television | TV Channels
BARC India integrates TV and OOH measurement
 
   
- Spike Lee directs a Jackie Robinson ad for Budweiser
- Roku, Adobe say they've put an end to seeing repetitive ads on OTT
  Source: Ad Ageindia
   
- BJP pips Congress in television advertising push: AdEx India
- Creativity at test as FSSAI pushes new advertising norms
  Source: ET Brandequity
   
- AirAsia was forced to apologize after an ad campaign alluded to sex tourism in Thailand
  Source: BI
   
- India's ace batsman Rohit Sharma and adidas extend association
  Source: ET
   
- Govt indulging in 'surrogate advertising' through Khadi India: CPI to EC
  Source: BS
   
- Apple's new launches: streaming service, News+ subscription, credit card and more
  Source: Medianama
   
- Social media spendthrifts: Congress, BJP leaders top list
  Source: New Indian Express
   
- Budget carrier AirAsia pulls "Get off in Thailand" ads in Australia
  Source: Reuters
   
- Ad Fraud - the Biggest Setback in the Growth of Digital Advertising According to Mobvista
  Source: Devdiscourse
   
 
- Ad veteran Guy Phillipson named Jicwebs chairman
- The future is in the eye of the consumer: OTT TV and the ad industry

Source: The Drum
   
- Oscar winner Spike Lee just directed a Budweiser ad showing Jackie Robinson's baseball debut

Source: CNBC
   
- Spending on Addressable TV Ads to Hit $3.3B by 2020

Source: Broadcasting Cable
   
- The Trade Desk, A Fast-Growing Ad-Tech Company, Opens For Business In China

Source: Forbes
   
- 'Embarrassing, Stale and Sexist': Bike Safety Ad in Germany Draws Anger

Source: NY Times
   
- "Augmented Reality Is The Future Of Advertising"

Source: B&T
   
- Council sues Telstra over flashing ad boards tacked to public phones

Source: Brisbane Times
   
- Addressable TV advertising market to hit $3.3B by 2020

Source: Fierce Video
   
- YouTube is targeting TV advertisers with this year's upfront pitch

Source: Digiday
   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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