24 September 2018 | Volume 7 Issue No:52   Facebook Twitter YouTube YouTube
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Mam | Media & Advertising
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors
Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals. The dynamic trio will feature in the new campaign #Openup to Beautiful Browns for the Garnier Colour Naturals hair colour range.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Television | TV Channels
Pet Tales with Mindshare's Ruchi Mathur
Animal Planet is celebrating the bond that humans share with animals through this heartwarming series called 'Animal Planet Pet Tales' on the special relationship that India's top media executives share with their pets. 
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Mam | Media & Advertising
Leo Burnett India wins Bridgestone's creative mandate
Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency. The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.
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Mam | Media & Advertising
Forevermark's new campaign highlights the concept of self-determination
Forevermark, the diamond brand from The De Beers Group of Companies, has launched the 'The Better Half Within' Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.
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Mam | Media & Advertising
SBI Life emphasises on happier responsibilities to celebrating life
SBI Life Insurance, one of the leading private life insurance companies in India, launched its 'Main se Hum' campaign today, establishing a sharp focus on the company's portfolio of protection products.
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Mam | Media & Advertising
Dell launches new campaign ahead of festive season
Dell India has launched its latest campaign, just as the festive season kicks off The campaign extends across television, print and digital with prime associations and a high impact creative approach. Key to the launch, is Dell India's television commercial that introduces 'Dell Cinema' – the 2018 innovation announced at CES earlier this year and which is available across a range of XPS and Inspiron PCs.
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iWorld | OTT
Star India, Jio sign landmark 5-year cricket deal
Television | TV Channels
Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list
Television | TV Channels
DSport to broadcast Laver Cup from 21-23 September  
iWorld | OTT
Netflix renews Sacred Games for its second season  
Television | TV Channels
Untapped TV audience of 100 mn for international channels
iWorld | Social Media
Govt wants Facebook and WhatsApp to be accountable
Television | TV Channels
Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37
- WPP preparing to merge Young & Rubicam and digital ad firm VML: WSJ
- Global spending on digital marketing nears $100 billion: study

Source: Reuters

- Global advertising expenditure predicts to reach $581 billion at end of 2018

Source: Devdis Course

- Kriti Kharbanda shares screen space with Ranveer Singh for an ad commercial

Source: Times Now

- Bangalore Political Action Committee launches sixth Civic Leadership Incubator Program batch

Source: ET

- Not sure if I am still state's brand ambassador: Acid attack survivor

Source: TOI

- Six Siblings of Rep. Paul Gosar Appear in Campaign Ad Against Him
- Vox Media On Pace to Miss Revenue Target as Digital Advertising Disappoints

Source: WSJ

- Giffords PAC features hypothetical texts during school lockdown in ad against Colorado rep

Source: The Hill

- Hogan's daughter, granddaughter star in ad saying GOP governor is pro-woman

Source: Washington Post

- Amazon Is Now the 3rd-Largest Digital Ad Platform in the U.S

Source: Fox Business

- PlayStation swings to first place in gaming industry's most-seen TV ads ranking

Source: VB

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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