MUMBAI: Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.
The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.
Leo Burnett India won the business on the back of a thorough, integrated approach. The agency’s primary focus is to help the brand grow based on strong insights and a formidable communication strategy. Adding this business to Leo Burnett India’s portfolio demonstrates the effectiveness of the Publicis Groupe’s Power of One philosophy.
Bridgestone India managing director Parag Satpute says, “Bridgestone is completing 20 years in India and it was time for us to renew old relations with our dealers, OE partners and consumers in a new way. Leo Burnett India and its group agencies have the right vision and plan to help us make it happen. We are sure that they are the best choice to partner on our journey of transformation.”
Bridgestone India chief marketing officer Deepak Gulati adds, “While choosing a creative agency, our main focus is on the idea that the agency brings in. Leo Burnett India has category and consumer understanding which enables them to bring in great ideas. My vision is to redefine the way tyres are marketed in India through consumer and customer centricity, and innovation. Leo Burnett India has come on board to partner with us on this exciting journey.”
Leo Burnett India executive director and branch head for Mumbai Rakesh Hinduja mentions, “Winning Bridgestone’s creative mandate is a strong testimony to our Power of One approach. The brand has immense investments in product innovations that can have a strong role in this low-involvement category. Our endeavour will be to demonstrate these innovations in the right context with the help of data, strategy and creativity. We look forward to helping make Bridgestone the go-to solution for tyre needs, in India.”
Bridgestone Corporation is the world's largest tire and rubber company. In addition to tires, Bridgestone manufactures diversified products, which include industrial rubber and chemical products as well as sporting goods.
In the past decade, India has seen a tremendous growth in the automobile segment. Bridgestone has been able to spearhead its contribution in this booming passenger car market and has become one of the preferred OEM suppliers to major car manufacturers in India.
Leo Burnett India, rated among top five agencies in the country, has created memorable campaigns for several brands in its portfolio. It has been building insightful campaigns for McDonald’s, Thums Up, Tide, Whisper, HDFC Life Insurance, Tata Chemicals, Bajaj, Star TV, Star Sports, Jeep, Fiat, Ariel, Iodex, General Mills and among others.
