21 September 2018 | Volume 7 Issue No:51   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
Mam | Media & Advertising
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors
Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals. The dynamic trio will feature in the new campaign #Openup to Beautiful Browns for the Garnier Colour Naturals hair colour range.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
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Television | TV Channels
Pet Tales with Mindshare's Ruchi Mathur
Animal Planet is celebrating the bond that humans share with animals through this heartwarming series called 'Animal Planet Pet Tales' on the special relationship that India's top media executives share with their pets. 
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Mam | Media & Advertising
Leo Burnett India wins Bridgestone's creative mandate
Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency. The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.
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Mam | Media & Advertising
Forevermark's new campaign highlights the concept of self-determination
Forevermark, the diamond brand from The De Beers Group of Companies, has launched the 'The Better Half Within' Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.
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Mam | Media & Advertising
SBI Life emphasises on happier responsibilities to celebrating life
SBI Life Insurance, one of the leading private life insurance companies in India, launched its 'Main se Hum' campaign today, establishing a sharp focus on the company's portfolio of protection products.
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Mam | Media & Advertising
Dell launches new campaign ahead of festive season
Dell India has launched its latest campaign, just as the festive season kicks off The campaign extends across television, print and digital with prime associations and a high impact creative approach. Key to the launch, is Dell India's television commercial that introduces 'Dell Cinema' – the 2018 innovation announced at CES earlier this year and which is available across a range of XPS and Inspiron PCs.
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iWorld | Telecom
Anil Ambani to exit telecom business; focus on real estate
 
Television | TV Channels
Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar
 
 
MAM | Marketing
Vertoz introduces two new business verticals to its portfolio  
 
Television | TV Channels
&flix brings to you a story of guilt and revenge with the premiere of 'Aftermath', this Sunday!  
 
 
iWorld | OTT
Jio continued to add subscribers rapidly in July 2018
 
Television | TV Channels
Aaj Tak announces the launch of 'Saare Jahaan Se Sachcha'
 
Regulators | Supreme Court
TRAI vs. Star India case: next SC hearing on September 25
 
   
- Online Ads In Singapore Offering 'Maids For Sale' Draw Flak For Being Unjust & Demeaning

Source: India Times

   
- Google, Facebook Lead Digital's March to Half of U.S. Ad Market

Source: Bloomberg Quint

   
- Republicans sorry for Lord Ganesha advertisement

Source: Deccan Chronicle

   
- 'Our focus will be on ensuring better compliance'

Source: The Hindu Businessline

   
- Amazon India caught up in copyright issues over campaign 'Apni Dukaan'

Source: Business Today

   
- Siyaram's names Ranveer Singh as brand ambassador

Source: Livemint

   
- Mastercard ropes in Dhoni as brand ambassador for cash to digital campaign

Source: Inside Sport

   
- Anushka to front ads of premium leggings brand

Source: BS

   
   
 
- Digital ads represents half of U.S. advertising sales for the first time, report says

Source: LA Times

   
- 'Assassination Nation' Ads Rejected by Facebook, YouTube

Source: Variety

   
- Labour calls for ban on gambling ads during live events

Source: BBC

   
- Programmatic TV ads are coming to Sky next year

Source: Digi Day

   
- Nielsen in Deal to Provide Digital Ad Ratings for Sling TV
- TV Revenue Expected to Dip in Record-Setting Year for Ads

Source: Broadcasting Cable

   
- TV Revenue Expected to Dip in Record-Setting Year for Ads

Source: Multichannel

   
- Zara Tindall announced as new ambassador for iCandy and features daughter Lena in campaign video

Source: Good To Know

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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