13 September 2018 | Volume 7 Issue No:45   Facebook Twitter YouTube YouTube
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Mam | Media & Advertising
D. Shivakumar elected new chairman of ASCI
The Advertising Standards Council of India (ASCI) has appointed D. Shivakumar as the new chairman of the board for ASCI. Shivakumar is the group executive president of corporate strategy at Aditya Birla Group.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media & Advertising
Virat Kohli becomes brand ambassador for Hero MotoCorp
Two-wheeler manufacturer Hero MotoCorp has announced cricket icon and captain of the Indian national cricket team Virat Kohli as its brand ambassador. Kohli will start his innings with Hero MotoCorp, riding on the new Xtreme 200R premium motorcycle.
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Mam | Media & Advertising
FCB Ulka appoints Theresa Ronnie as head of Bangalore office
FCB Ulka has appointed Theresa Ronnie as the new head of office for Bengaluru. In her role, Theresa will be responsible for upping the ante for the Bangalore office. Theresa will report to FCB Ulka CEO Nitin Karkare and will be based out of the Bangalore office.
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Cable TV | Multi System Operators
SITI Networks Limited announces "SITI PlayTop", its first Hybrid Set Top Box
Television | TV Channels
Viacom18 solidifies regional presence with Colors Kannada Cinema
Television | TV Channels
Star Sports launches campaign for the sixth season of VIVO Pro Kabaddi  
Television | TV Channels
MN+ pays a Gold Class tribute to Amy Winehouse with the premiere of 'Amy'  
Regulators | TRAI
SC adjourns Star India's petition on TRAI tariff order to 12 September
Television | TV Channels
Viacom18 rejigs top deck as it gears up for the next growth phase
Television | TV Channels
Kedar Teny to move on from SPN India
- Viacom18 rejigs top deck, Raj Nayak put in charge of advertisement sales
- Election Commission pulls out 2004 Supreme Court order to check ad ahead of poll code

Source: ET

- Kaepernick is NOT in a Ford ad, despite what you've read

Source: Ad Age India

- Thane district gets ad-hoc committee for football

Source: BS

- Nike's Controversial Kaepernick Ad Wins Kanye West's Approval

Source: ET Brandequity

- Sexist matrimonial ad seeks 'non-feminist' bride; woman's response gets rape threat from 'masculine warrior killer'

Source: News18

- Eros Now goes the Netflix way, licenses content to iQiyi in China

Source: Medianama

- Advertisers across the city waste electricity by leaving hoarding lights on

Source: The Hans India

- Nike Ad Two: Embattled Runner Caster Semenya The Star Of Latest 'Just Do It' Campaign
- Nike Ad One: Aussie Sportswomen Star In New "Make The World Listen" Campaign

Source: B&T

- Fast-Growing Startup Targets Google, Facebook In $50B Ad Market

Source: Forbes

- 'The Predator' Tops Studios' TV Ad Spending

Source: Variety

- Advertisers head to Dmexco to sharpen their ad tech acumen

Source: Digiday

- Nike shares now higher than pre-Kaepernick ad level

Source: Fox Business

- Court gives anti-abortion group another shot at placing ads on Metro Vancouver transit

Source: CBC

- Are we embarrassed by the 'A' word? The Drum Advertising Awards asks the industry

Source: The Drum

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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