Television

Star Sports launches campaign for the sixth season of VIVO Pro Kabaddi

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/11/vivo.jpg?itok=cSOrP8sx

MUMBAI: Star Sports, India’s leading sports broadcaster announces the launch of the national campaign for season VI of VIVO PKL. The campaign speaks the language of Indianess, bravery and fitness, that is core to kabaddi. The truly Indian sport epitomises bravery, when a raider enters the court to challenge seven opposition players. It makes a strong statement that only the fittest can conquer and the campaign brings to the forefront these attributes that are intrinsic to the sport.

In India, kabaddi has been a great childhood sport, however, professionally it is no child’s play. Arising from this insight, the creative adaptation of the campaign ‘BACCHPAN KA KHEL HAI, BACCHO KA NAHI’ builds on the key insight that the homegrown sport is a part of our collective childhood, a local sport we played as kids in every nook and corner, however, to play at VIVO PKL you need to be the best.

The campaign film depicts the insight with impeccable cinematic display, portraying the daily regime followed by players and the tireless hours that go into training, to excel on the mat. Every player that approaches the mat trains differently, the film opens with Pardeep Narwal who is seen running and then moves into other players Rishank Deavdiga, Anup Kumar and Monu Goyat who are training their best to prove themselves this season. The players through the film depict the sheer dedication, skill, physical and mental grind that goes into playing the sport.

Commenting on the launch of the campaign for the sixth season of VIVO Pro Kabaddi, a Star Sports spokesperson, said, “VIVO Pro Kabaddi has taken a homegrown sport to new heights of fervour and popularity. The Season VI campaign, focuses on the skill, dedication and rigour required to play the sport. Kabaddi is tough and played by some of the bravest and fittest athletes today. The film takes you through their everyday journey as they prepare for the upcoming season.”

The category defining sporting league has transformed Kabaddi in India, raking in record viewership figures and laying the groundwork for the phoenix like rise of India’s home-grown sport across the globe. With the onset of Season VI, VIVO Pro Kabaddi is all set to get bigger, better and more engaging than ever before. Beginning in early October, the league will travel across 13 host cities and will culminate in Mumbai. The 12 teams have been divided into 2 zones of 6 teams each, where each of them will be playing 15 intra zone and 7 inter- zone matches prior to the play offs. The play offs stage will comprise of 3 action-packed qualifiers and 2 eliminators scheduled to take place in Kochi and Mumbai.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Hindustan.jpg?itok=1SdhyzLZ
Zee Hindustan turns anchor-less

The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Aaj%20Tak.jpg?itok=LyDZy5W6
Aaj Tak continues to lead amid elections in BARC week 49

Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/15/Zee_Anmol.jpg?itok=dVPxkKL9
Zee Anmol leads GEC urban in BARC week 49

Star Plus climbed to the second position from fourth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 49 of 2018. Star Plus and Big Magic interchanged their eighth and ninth positions in the rural market. Zee Anmol and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/cnn.jpg?itok=0ksaER76
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/aaj.jpg?itok=DHB4vY0B
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/Uday_Shankar1.jpg?itok=IDT2qFvU
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/DreamWorks_800_0.jpg?itok=sSYpWXTb
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/Star-Zeel.jpg?itok=CGxBu6QW
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/uday.jpg?itok=JWjW_ZUg
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories