12 October 2018 | Volume 7 Issue No:66   Facebook Twitter YouTube YouTube
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Mam | Media and Advertising
Mpower's new ad speaks about mental health
Mpower of the Aditya Birla Education Trust, a champion and pioneer of mental health in India, has launched a campaign this World Mental Health Month - “SunoDekhoKaho”, which encourages people to be aware about their surroundings and speak up if they see someone in need of help.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Television | TV Channels
Pet Tales with Motivator's Mausumi Kar
Animal Planet is celebrating the bond that humans share with animals through this heartwarming series called 'Animal Planet Pet Tales' on the special relationship that India's top media executives share with their pets.
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Mam | Media and Advertising
Max Fashion launches campaign for Durga Puja
Durga Puja is one of the most auspicious festivals celebrated in India. With the aim to connect with its audiences and strengthen bonds, Max Fashion launched a beautiful TV campaign ‘Pujor Shuru Max E’. The film is shot with popular stars in West Bengal - Jisshu Sengupta and Nusrat Jahan.
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Mam | Marketing
Savlon launches new packaging for the blind
Health and hygiene brand, ITC’s Savlon on World Sight Day has introduced Braille enabled packs of Savlon Antiseptic liquid. In line with ITC’s commitment towards an equitable and inclusive society, the first of its kind braille enables packs have been designed not just to enable access but also in its simple way help the visually impaired to identify and access the product easily.
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Mam | Media and Advertising
Sajeev Rajasekharan joins Harley Davidson India as MD
Sajeev Rajasekharan, former EVP of Suzuki Motorcycle India, has joined Harley Davidson India as the managing director. In his new role, he will be driving Harley Davidson's recently announced plans to launch mid-size motorcycles in the 250-500 cc range in India.
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Mam | Media and Advertising
Asian Paints launches campaign for durga puja
Way back in 1985, Asian Paints started supporting Durga Puja in Kolkata as it gave them an opportunity to connect with the audience of Kolkata at an emotional level. It was done under the banner of ‘Asian Paints Sharad Shamman’, which over years has grown in terms of its stature and scale.
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Television | TV Channels
Star Plus leads urban market in BARC week 40
Cable TV | LCO
ACT Fibernet seeks funding; discloses financials
Television | TV Channels
T10 League announce Sony Pictures Networks India as their broadcast partners for three years  
iWorld | Telecom
Kranti Gada Wins the Prestigious Young Leaders Award at Business World Disrupt 40 under 40 Ceremony  
Regulators | Supreme Court
Star India vs TRAI: Arguments conclude, SC likely to deliver verdict after Dussehra
Television | TV Channels
Zeel numbers up in Q2 2019 on improved ad and subscription revenues
iWorld | OTT
Hungama expands footprint in digital content space
- Google is gradually reducing its reliance on advertising

Source: CNBC TV18

- AT&T's WarnerMedia plans to launch new subscription video service in 2019

Source: BS

- Insuring Brand Prithvi Shaw: Lawsuit against ambush marketers

Source: Indian Express

- Lost in translation: BJP sees red over beef ad for city zoo animals

Source: TOI

- Google India posts 30% increase in revenues in FY18

Source: ET

- Balloon Stunt Gone Wrong? No, This Is An Ad For Waterfront Apartments In Dubai

Source: Boomlive

- 'Nasty Gal' comes under fire for featuring excessively thin model in ad

Source: ANI

- Nissan hopes Datsun brand to make inroads in Tier II, III regions

Source: ET Brandequity

- All-New Hyundai Santro Hatchback Completely Revealed in TVC

Source: News18

- Andrew Gillum campaign demands TV stations pull GOP ad attacking his ties to FBI investigation

Source: CNN

- Apple 'Black Friday' 2018 Ad Preview: Expected iPad, iPhone, MacBook Deals

Source: Forbes

- Horse Racing Ad on Sydney Opera House Ignites Debate: Is All Australia for Sale?

Source: NY Times

- "We Need More Flowers" Proves The Most Colourful, Upbeat Ad Of 2018

Source: B&T

- Beto O'Rourke leads in Senate TV ad wars, but Ted Cruz & Co. closing gap

Source: Dallas News

- Keith Ellison slammed over domestic abuse allegations in new campaign ad

Source: Fox News

- Democrats are going for laughs in their midterms ads. Republicans are going for fear.

Source: Vox

- Ad campaign targets Trump's mercury rule proposal

Source: The Hill

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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