Star Plus leads urban market in BARC week 40

MUMBAI: ZEE Anmol continues to lead the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 40 of 2018. Zee Anmol, Star Utsav and Sony Pal held on to their top three positions in the rural market. Star Bharat and Sony Sab swapped their fifth and sixth positions in the urban market.

Hindi GEC (U+R)

Zee Anmol and Star Utsav retained their first and second position respectively with 832081 impressions ‘000s and 827178 impressions ‘000s. Star Bharat, Star Plus, Zee TV, Sony Pal and Colors stood at third, fourth, fifth, sixth and seventh positions with 763552 impressions ‘000s, 700178 impressions ‘000s, 689810 impressions ‘000s, 685364 impressions ‘000s and 614371 impressions ‘000s respectively.

Sony Entertainment Television continued to be at eighth position with 610660 impressions ‘000s. Dangal TV and Sony Sab stood atninth and tenth positions with 465992 impressions ‘000s and 448184 impressions ‘000s respectively.

Hindi Rural GEC

Zee Anmol, Star Utsav and Sony Pal held on to their top three positions with 672316 impressions ‘000s, 584191 impressions ‘000s and 490505 impressions ‘000s respectively.

Star Bharat climbed from fifth position to fourth position as compared to the previous week with 393121 impressions ‘000s. Dangal TV also climbed a slot from sixth position to fifth position with 370139 impressions ‘000s. Rishtey jumped down to sixth position from fourth position as compared to the previous week with 341272 impressions ‘000s. Zee TV, Big Magic, Star Plus and Colors retained their seventh, eighth, ninth and tenth positions respectively with 265478 impressions ‘000s, 219090 impressions ‘000s, 214069 impressions ‘000s and 177292 impressions ‘000s.

Hindi Urban GEC

Star Plus, Sony Entertainment Television, Colors and Zee TV continued to be at the first, second, third and fourth positions with 486109 impressions ‘000s, 472936 impressions ‘000s, 437079 impressions ‘000s and 424332 impressions ‘000s respectively. Star Bharat and Sony Sab swapped their fifth and sixth positions respectively with 370431 impressions ‘000s and 342530 impressions ‘000s.

Star Utsav, Sony Pal, Zee Anmol and &TV retained their seventh, eighth, ninth and tenth positions respectively with 242987 impressions ‘000s, 194859 impressions ‘000s, 159766 impressions ‘000s and 130435 impressions ‘000s.

Latest Reads
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards
Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt.

Television TV Channels Factual @ Discovery
Analysis: Latest news television trends and consumption patterns

The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India are ‘news channels’. It further states that news, which commands a 7 percent share of viewership, garnered a disproportionately high share of advertising volumes.

Television TV Channels Viewership
Kids prefer home-grown content, feature films on TV

The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India...

Television TV Channels Kids
LimeRoad rewards loyal customers with new gold membership programme

To further enrich the shopping experience of its loyal customer-base and further deepen ties with them, LimeRoad, India’s online fashion platform, has announced its new loyalty programme titled “LimeRoad GOLD”.

Television TV Channels News Broadcasting
This Holi, enjoy ‘Colour Blast’ on Movies NOW

Movies Now, India’s destination for Hollywood Blockbusters, announces their vibrant line up of the biggest fantasy and animation films with a special property titled ‘Colour Blast’, to celebrate Holi.

Television TV Channels English Entertainment
CNN explores India’s Finest Travel Experiences with ‘Travel Trends India’

Whether it’s an ambitious road trip throughout Rajasthan or a luxurious stay at a Maharaja’s palace, India beckons to the traveler who is seeking experiences over photo-ops.

Television TV Channels News Broadcasting
Goquest Media Ventures picks up drama content from China, Thailand, Taiwan

Independent content distributor GoQuest Media Ventures announced a raft of new acquisitions from China, Thailand and Taiwan

Television Production House Fiction
Discovery Channel to premiere Todd Sampson’s Body Hack 2.0 from 25th March

Discovery Channel, India’s leading factual entertainment channel, is all set to premiere the second season of very popular series Body Hack 2.0 starting Monday, March 25 at 21:00 hrs.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories