07 November 2018 | Volume 7 Issue No:83   Facebook Twitter YouTube YouTube
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Mam | Media and Advertising
ZEE5 partners Publicis Capital for global launch
ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL), has partnered with Publicis Capital to help drive its global strategy.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media and Advertising
HP India urges support for local artisans & street vendors
As part of HP India’s #TuJashnBan campaign, the tech company has launched a digital video on the occasion of Diwali, Umeed ka Diya.
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Mam | Media and Advertising
Legrand India salutes electricians this festive season
This festive season, Legrand India, the global specialist in electrical and digital building infrastructure honours and celebrates electricians-the unsung heroes of Diwali.
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Mam | Media and Advertising
Vijay Sales brings back the 'parampara' of shopping this Diwali
Leading electronics retailer, Vijay Sales, has released a one-minute video titled “Khushiyon Ki Parampara” to mark the beginning of the festivities as part of its Diwali campaign 2018.
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Television | TV Channels
Ooyala and Google Cloud Collaborate to Revolutionize the Content Supply Chain for Media Owners
Regulators | TRAI
AIDCF welcomes Supreme Court judgement which upholds TRAI jurisdiction.
Television | TV Channels
Nick Wali Diwali this year is a Noise-free Diwali  
Television | TV Channels
&flix brings to you the premiere of 'Kickboxer Retaliation', this Sunday, 11th October at 9 PM
Regulators | TRAI
TRAI wins tariff order case in Supreme Court
Television | TV Channels
Zoom consumers are micro-influencers on their own: Nikhil Gandhi
Regulators | Supreme Court
SC upholds TRAI Act over Copyright Act in tariff order case
- Kashmir based Bukhari enterprises launches World Premier TV brand showroom in Srinagar

Source: freepresskashmir

- Yoox launches own-brand 8 By Yoox

Source: fashion united

- OPPO Spreads 'Smiles' With its Diwali Campaign

Source: BS

- Campari Group Q3 boosted by global brands

Source: TSB

- Arron Banks' Brexit campaign group warned of fines for data misuse

Source: Times and Star

- CleverTap Launches CleverTap4Good, Enabling Non-Profits to Execute More Effective Mobile Campaigns

Source: prnewswire

- Moody's says India's growth to be 'near-trend' in 2019; RBI to further tighten rates

Source: Financial Express

- COCODrive - Using InsureTech to meet Unique Car Insurance Needs

Source: Forbes

- Republicans fight to keep control of the Senate in 2018 midterms

Source: Edition

- Business Live: FTSE falls 0.5%

Source: BBC

- What to watch for in the Florida Senate and governor races

Source: CBS News

- Marks Paneth launches new brand positioning and ad campaign

Source: Cunsulting

- DrückGlück refreshes brand and launches new TV ad campaign

Source: affiliateinsider

- Constable: What Pritzker, Rauner could have bought with campaign booty

Source: dailyherald

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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