22 November 2018 | Volume 7 Issue No:92   Facebook Twitter YouTube YouTube
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Mam | Media and Advertising
Manyavar launches sequel to Viruskha ad
Manyavar released a new ad - “Naye Rishtey, Naye Vaade- Hamesha” - taking forward the story of Virat Kohli and Anushka Sharma in the ad. It continues the playful romance of the pair at yet another yaar ki shaadi. Dressed in a mid-night blue double-breasted Indo-western outfit with an asymmetrical cut, Virat, complements Anushka, who looks mesmerising in an ivory coloured, hand embroidered lehenga.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media and Advertising
DHFL Pramerica Life Insurance launches second film of #KalSePehle digital campaign
Life insurance Company, DHFL Pramerica has launched the second film of its three-film digital campaign - #KalSePehle, today to promote the importance of life insurance in an individual’s life. Through this campaign, DHFL Pramerica is taking on the behaviour of postponement around Life Insurance.
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Mam | Media and Advertising
Youva onboards Social Kinnect as digital agency
Digital marketing agency, Social Kinnect adds another client to its portfolio - Youva from the house of Navneet. Youva is a stationery brand that has been specifically designed for the youth of the country to promote the "art of being cool." With the latest collection, it intends to make studies fun and exciting.
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Mam | Marketing
Dhoni takes 'Panga' in the new star sports tvc for Vivo Pro Kabaddi Season VI
The season 6 of VIVO Pro Kabaddi is in the midst of some nail-biting action as every match is going down to the wire. As a call out to the fans to not miss any action, Star Sports, India’s leading sports broadcaster launches a new TVC featuring the former world cup winning captain, Mahendra Singh Dhoni.
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Television | TV Channels
Media Worldwide launches Bangla Talkies
iWorld | OTT
Amazon Prime Video rates cheapest in India
Television | TV Channels
COLORS launches an epic tale of good vs. evil - 'Vish Ya Amrit: Sitaara'  
iWorld | OTT
India tour of Australia live streaming now on SonyLIV
Television | TV Channels
CNN Digital appoints new head of CNN Digital Asia
Television | TV Channels
Viacom18 confirms the departure of Raj Nayak
iWorld | OTT
Hulu Japan says hello to Indian content
Television | TV Channels
Kids most benefited genre in Chrome DM week 46
- Sony Eyes Rs 140 Cr Ad-Revenues From the India-Australia Series that Brings Sony Six HD back to Tata Sky
- YouTube begins showing twice as many 'pre-roll' ads

Source: Adage India

- Share Your Gifts: Apple's new Pixar-like holiday ad is heartwarming

Source: ET

- Embassy Group Goes Digital on Real Estate: Turns Big TV Spends Into Virtual Point-of-sale on Mobile

Source: BS

- Google reveals new policy for election ads ahead of EU vote: Bloomberg

Source: Reuters

- Dolce & Gabbana cancels Shanghai show after 'racist' chopsticks ad sparks controversy

Source: Yahoo

- Apple's new iPad Pro ad insists it is a computer

Source: ET Telecom

- Facebook's ad platform's Tuesday crash spells utter chaos for Black Friday retailers

Source: PC Mag

- PokerRaj announces Anita Hassanandani as its new brand ambassador

Source: ET Brandequity

- Apple 2018 Holiday Ad Revealed: Cute Animated Movie That Touches The Heart
- Best 'Black Friday' 2018 Ad Deals: Amazon, Apple, Best Buy, Target And Walmart

Source: Forbes

- 'Robin Hood' Tops Studios' TV Ad Spending

Source: Variety

- YouTube Says Viewers Enjoy Pre-Roll Ads, and Will Double Them. Twitter Commenters Groaned

Source: Fortune

- French data regulator's mobile ad action rattles ad tech

Source: Digiday

- That Looks Familiar! John Lewis' Elton John Chrissie Ad Accused Of Plagiarism

Source: B&T

- Getting ads banned is a planned PR and advertising strategy

Source: The Drum

- Jennifer Lawrence, Dior criticized for lack of diversity in new ad celebrating Mexican culture

Source: The Hill

- Dolce & Gabbana cancels China show amid 'racist' ad controversy

Source: CNN Style

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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