iWorld

Hulu Japan says hello to Indian content

The plan is to offer Swastik Productions' Porus with Japanese subtitles

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/21/kaz.jpg?itok=QNP4oHWZ

MUMBAI: The world has been amazed with Japan's anime and now it's time for role reversal. While international over the top (OTT) giants like Netflix and Amazon are already playing an active game in India, Hulu Japan has also arrived in search of content.

A fireside chat with Hulu Japan CCO Kazufumi Nagasawa was conducted at Vidnet 2018 hosted by Indiantelevision.com powered by Verizon which had ZEE5 as title partner. The session was moderated by Indiantelevision.com founder and CEO Anil Wanvari.

Nagasawa said that the Japanese market is crowded with OTT platforms, majority focusing on SVOD service and a few on AVOD model. He claimed Hulu Japan stands with 1.8 million paying subscribers with more than 50,000 hours of content. Talking about the company making room for Indian content in the Japanese market, Nagasawa said that the plan is to offer Swastik Productions' Porus in its content line-up with Japanese subtitles.

He added, “We prefer period drama and are usually not excited for miniseries. Moreover, I got a chance to look at the Porus trailer at Mipcom and I was fascinated by it.” Baahubali was also another option that the company had offered to the Japanese viewers which worked well with them.

Apart from this, Hulu acquired Turkish and Russian shows and its performance did better than their expectations. “The reason for acquiring Indian content is because it is affordable as compared to Turkish content. Because of the given resources that we have, we need to be very choosy. In the next two years, we might acquire Indian shows including Tamil, Telugu and Kannada among others but with subtitles as we cannot afford to dub them.” He also said that in 2019, its plan is to focus on developing original content and to be less dependent on studio content (American).

Hulu Japan was initially launched in the US in 2011. Then it got acquired by Nippon TV in 2014. Nagasawa said that Hulu is a pure SVOD service and that is its primary focus. “We have 50,000 hours of content and out of that, 3000 are films and the rest are series. As far as content from domestic and international markets is concerned, 60 to 65 per cent are from domestic and the rest is from international, which is mostly from US. We actually launched our service with pure US content initially because we couldn’t get local content, especially from broadcasters.”

He further said that now most of the content the company gets is from its parent Nippon TV and the content that it provides is catch-up, exclusive content, drama series, extra footage etc.

When it comes to age diversification, Nagasawa said that initially, men were majority users. Right now it is 50:50 and especially the audience from Nippon TV has a big skew to women. "This happened because we started US drama series. Half of the consumption comes from living room set and majority of the users are watching on mobile that means many users are using multiple devices to watch content. In terms of hours, living room is most important but that doesn’t mean people doesn’t use mobile,” he concluded.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/amazon.jpg?itok=9feRZpOO
Prime Video reveals the first character posters for Prime Original Series – Made in Heaven

Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Prime Originals, all available, ad-free, with a world class...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/20/netflx.jpg?itok=KUVXVO-X
Netflix releases official trailer for cricket fever: Mumbai Indians

Cricket Fever: Mumbai Indians follows the Indian Premier League’s superstar team Mumbai Indians on the road through the course of the 2018 IPL season, as they sought to defend their 2017 IPL crown.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/sonyluv.jpg?itok=1AsbRZba
SonyLiv brings a bunch of all new international shows across genres

To live up to the promise of bringing the best of international shows, SonyLiv, India’s first premium video on demand (VOD) service, has brought an all new line-up of shows.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/19/Manish_Aggarwal-800.jpg?itok=90ndAOVP
ZEE5 targets 20x-30x increase in subscription numbers in next one year

To mark its first anniversary, ZEEL’s OTT platform ZEE5 recently announced plans to produce 72 new Originals on the platform by March 2020. Despite being part of a media and entertainment conglomerate, the super streamer continues to garner all the spotlight largely thanks to the effective progress...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/hotstar.jpg?itok=Tbkn0-13
Monday gets happier with 'Pyaar ke Papad'

Have you spent a Monday binge watching a rom com with a twist? For the first time on Indian television, Star Bharat is taking the initiative to launch the first five episodes of its one-of-a-kind rom-com show ‘Pyaar Ke Papad’ on Hotstar.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/amazon.jpg?itok=1u-tqDAv
Amazon Prime Video Greenlights a new prime rriginal series - Bandish Bandits

Amazon Prime Video today greenlit an all new Prime Original Series, Bandish Bandits, a romantic musical created by Still and Still Media Collective.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/tvf.jpg?itok=NRMThEgH
TVF launches MX original series 'ImMature'

The Viral Fever (TVF), known for creating path-breaking digital content, will now extend its footprint to provide content across different platforms, kick-starting with An MX Original Series - ImMature.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/voot.jpg?itok=bDhBAchU
Voot unveils five new short films

Deviant desires, wicked love, and tangled truths, VOOT Originals ‘SHORTCUTS’ Produced by Tipping Point, a Viacom18 Studios Production, has unveiled the next set of five short films.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/eros.jpg?itok=WyGGqS90
Eros Now, Jean-Claude Biguine India collaborate

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International, a global Indian entertainment company, has announced a special partnership with French salon and spa chain, Jean-Claude Biguine (JCB).

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories