iWorld

Hulu Japan says hello to Indian content

The plan is to offer Swastik Productions' Porus with Japanese subtitles

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/21/kaz.jpg?itok=QNP4oHWZ

MUMBAI: The world has been amazed with Japan's anime and now it's time for role reversal. While international over the top (OTT) giants like Netflix and Amazon are already playing an active game in India, Hulu Japan has also arrived in search of content.

A fireside chat with Hulu Japan CCO Kazufumi Nagasawa was conducted at Vidnet 2018 hosted by Indiantelevision.com powered by Verizon which had ZEE5 as title partner. The session was moderated by Indiantelevision.com founder and CEO Anil Wanvari.

Nagasawa said that the Japanese market is crowded with OTT platforms, majority focusing on SVOD service and a few on AVOD model. He claimed Hulu Japan stands with 1.8 million paying subscribers with more than 50,000 hours of content. Talking about the company making room for Indian content in the Japanese market, Nagasawa said that the plan is to offer Swastik Productions' Porus in its content line-up with Japanese subtitles.

He added, “We prefer period drama and are usually not excited for miniseries. Moreover, I got a chance to look at the Porus trailer at Mipcom and I was fascinated by it.” Baahubali was also another option that the company had offered to the Japanese viewers which worked well with them.

Apart from this, Hulu acquired Turkish and Russian shows and its performance did better than their expectations. “The reason for acquiring Indian content is because it is affordable as compared to Turkish content. Because of the given resources that we have, we need to be very choosy. In the next two years, we might acquire Indian shows including Tamil, Telugu and Kannada among others but with subtitles as we cannot afford to dub them.” He also said that in 2019, its plan is to focus on developing original content and to be less dependent on studio content (American).

Hulu Japan was initially launched in the US in 2011. Then it got acquired by Nippon TV in 2014. Nagasawa said that Hulu is a pure SVOD service and that is its primary focus. “We have 50,000 hours of content and out of that, 3000 are films and the rest are series. As far as content from domestic and international markets is concerned, 60 to 65 per cent are from domestic and the rest is from international, which is mostly from US. We actually launched our service with pure US content initially because we couldn’t get local content, especially from broadcasters.”

He further said that now most of the content the company gets is from its parent Nippon TV and the content that it provides is catch-up, exclusive content, drama series, extra footage etc.

When it comes to age diversification, Nagasawa said that initially, men were majority users. Right now it is 50:50 and especially the audience from Nippon TV has a big skew to women. "This happened because we started US drama series. Half of the consumption comes from living room set and majority of the users are watching on mobile that means many users are using multiple devices to watch content. In terms of hours, living room is most important but that doesn’t mean people doesn’t use mobile,” he concluded.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/broadf.jpg?itok=o9IiC1rf
TRAI data shows broadband internet subscriber growth rate slowed in Feb-19

The month ended 28 February 2019 (Feb-19) recorded the lowest growth in terms of subscriber addition as well percentage since Aug-18 according to data released by Telecom Regulatory Authority of India (TRAI) for Feb-19.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Mukesh-Ambani.jpg?itok=aKGCV6xd
Jio profit quadruples, Reliance Retail crosses Rs 100K crore revenue

Reliance Jio Infocomm Ltd (Jio) is a juggernaut that has shown the fastest growth rate towards the milestone of 300 million (30 crore) subscribers. Jio ended fiscal 2019 (financial year ended 31 March 2019, FY 2019, year under review) with 306.7 million plus subscribers.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Bala-Malladi.jpg?itok=BMkWtmym
ACT's Bala Malladi on TRAI tariff order, Jio GigaFiber & pricing war in wired broadband

Earlier this week, Atria Convergence Technologies (ACT) Fibernet, the wired broadband internet service provider (ISP), inked a deal with over-the-top (OTT) platform ZEE5 in order to up the entertainment quotient for its subscribers across segments. Likewise, ACT had earlier also stitched together...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee5.jpg?itok=N4rK6uBd
ZEE5 premieres Sonchiriya

ZEE5 premieres critically acclaimed film Sonchiriya starring Sushant Singh Rajput, Bhumi Pednekar, Manoj Bajpayee, Ranvir Shorey and Ashutosh Rana on its platform today, 18th April 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/study.jpg?itok=f1XCu3T_
OTT players see interactive content as the future of fiction programming

Over the top (OTT) platforms have thrown the doors open to experimenting with new content formats. Interactivity around fiction programming is proving itself as the new area of interest for OTT platforms. Following the lead of Netflix’s Black Mirror: Bandersnatch, other players including prominent...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/altbalaji.jpg?itok=OLOldfXl
ALTBalaji LAUNCHES #BreastBuffer TO COMBAT BREAST CANCER

ALTBalaji, India’s leading homegrown digital platform, launches an initiative to help recognise and sensitize people about breast cancer.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/act.jpg?itok=Q-huxZMb
ACT Fibernet partners with ZEE5 to expand its OTT offerings

ACT Fibernet, India’s largest fiber-focused wired broadband ISP (Internet Service Provider), today announced a strategic partnership with ZEE5, India’s fastest growing OTT platform.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/netflix.jpg?itok=s-rIce-9
Netflix looks to further reduce prices in India

Netflix finally understands the requirement of price-conscious India. Despite significant investment in the country, the streaming giant hasn’t been able to break into the top three OTT platforms list.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/netflex.jpg?itok=e6n2S8Wj
Netflix adds record 9.6 mn subs in Q1 2019

Streaming giant Netflix beat analyst estimates in its first quarter earnings and added record number of subscribers. The streaming platform reported paid net additions of 9.6 million in Q1 2019, up 16 per cent year-on-year (y-o-y). In terms of revenue also, it reported $4.52 billion in revenue in...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories