14 June 2018 | Volume 6 Issue No:81   Facebook Twitter YouTube YouTube
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Mam | Media And Advertising
WPP learns to live without Martin Sorrell
British multinational advertising and public relations company WPP has decided to review its policies and codes of conduct and how these can be improved upon. The agency's chief operating officer Mark Read in a staff memo said that the review will be conducted by leadership teams throughout the group.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Media And Advertising
DoIt Talent Ventures appoints Priya Garodia Shah as business head
DoIt Talent Ventures, a talent management firm, has appointed Priya Garodia Shah as the business head for entertainment and culinary. Led by Darshana Bhalla and Radha Kapoor Khanna, the company marked its entry into the Indian market in April this year.
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Mam | Media And Advertising
Vidyalankar Group assigns digital mandate to Fruitbowl
Fruitbowl Digital has partnered with The Vidyalankar Group in a yearlong mandate that includes the building the brand's digital presence, as well as creating new communication campaigns to maintain and build brand awareness in this age of digital.
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Mam | Media And Advertising
OneAssist asks people to keep their appliances Sambhal Ke
Assistance and Protection Company, OneAssist has forayed into home appliances, with the launch of HomeServ. HomeServ is India's first comprehensive protection plan which allows customers to protect all their key home appliances in just a single plan.
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Mam | Media And Advertising
Anjali Malthankar joins Tonic Worldwide as NSD
Digital agency, Tonic Worldwide, has appointed Anjali Malthankar as its national strategy director in India. Anjali brings with her fourteen years of experience in the advertising industry - developing deep insights, building brands and understanding the art of decoding human behaviour.
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Cable TV | MSO
Hathway plans to seed 2.5 lakh high definition set top boxes in FY19
iWorld | Telecom
NDCP2018 may get Cabinet nod by July-end: Minister
Television | TV Channels
MTV urges the youth, "Donate Karo. Phir Show Off Karo"
Television | TV Channels
IIFA 2018 continues its partnership with India's No.1 premium Hindi Entertainment channel, COLORS  
Television | TV Channels
The era of regional music dawns in India
iWorld | Pay Per View
Comcast adds Zee TV, Star India, Sony & NDTV to Xfinity TV
Television | TV Channels
English Movies most benefited genre in Chrome DM week 23
- Facebook cracks down on misleading e-commerce ads

Source: Medianama

- Twitter expands in-stream video advertisments to all advertisers in India

Source: ET

- In cheer for media stocks, ad spending sustain for second quarter in a row

Source: Live Mint

- Punjab's new ad policy pays little attention to road safety

Source: TOI

- Marketer's Brief: The world's smallest ad

Source: Adage India

- StayHappi gets Sourav Ganguly on board as its brand ambassador

Source: ET Brand Equity

- Chhetri named StarPick's brand ambassador

Source: BS

- Everything About This Ad, From the Film to the Audio, Is 100% Recycled

Source: Ad Week

- Gruen: eBay ad slammed as 'trainwreck' as Amazon praised

Source: Ad News

- Facebook demands advertisers have consent for email/phone targeting

Source: TC

- Long-term ad contract firm NYIAX receives $5.65m in seed funding

Source: The Drum

- Ad claims Lee schools using threats to pass sales tax hike

Source: NBC2

- Guinness's 'Surfer' ad didn't do that well in research 'but we ignored it'

Source: MW

- Conservative group launches ad calling on Trump to fire Pruitt

Source: The Hill

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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