Television

English Movies most benefited genre in Chrome DM week 23

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MUMBAI: With a growth of 1.75 per cent as compared to last week (22), the English Movies genre marked the highest opportunity to see (OTS) among all categories in week 23 of Chrome Data Analytics & Media. 

In the English Movies genre, Sony Pix gained the highest OTS with 63.9 per cent in six metros.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer?s list of OTS was grabbed by the Hindi Movies genre with the growth of 1.08 per cent in HSM (Hindi speaking-market) excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.4 per cent.

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The third position in the gainers was garnered by Hindi News genre in HSM excluding the less than 1L-market with 1.01 per cent OTS. India TV gained the highest OTS with 99.1 OTS.

The Hindi GEC genre was at the fourth position in the list with 0.71 per cent growth and DD national catered to 99.3 per cent OTS in HSM excluding the less than 1L-market.

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The fifth position in gainers list was bagged by the Kids genre with a growth of 0.50 per cent. In this category, Discovery Kids topped the OTS chart with 89.9 per cent in All India 1 Lakh+ market.

Also Read :

Hindi news benefited most, Sports  genre most affected: Chrome DM week 22

Demand for regional commentary in tier 3 & 4 towns: Chrome DM

Discovery Jeet gets good spread at launch

Jeet storms the market with big debut week reach

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