3 January 2018 | Volume 67 Issue No:66   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Paritosh Srivastava appointed COO of Publicis Beehive
Publicis Communications has announced the appointment of Paritosh Srivastava as its new chief operating officer for Publicis Beehive. He steps in place of Sanjit Shastri, who passed away in September 2017 due to cardiac arrest. The appointment is effective immediately.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Dentsu X appoints Arabinda Ghosh as CSO
Dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as chief strategy officer. He will report to Roopam Garg, chief client officer, dentsu X India and will be based out of Delhi.
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MAM | Marketing
Nivea takes humorous route to address winter odour
The problem of body odour is usually associated with the hot and sweaty months of summer but people are surprised that body odour can strike even if it's cold outside.
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MAM | Marketing
Britannia enters chocolate segment
Beginning the new year on a sweet note, Britannia Industries has forayed into the chocolate segment under the Pure Magic brand. The company has launched Pure Magic Deuce, which is categorised as a premium offering priced at Rs 30 for a six-piece chocolate wafer pack in milk chocolate and white chocolate.
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Regulators | TRAI
Bharat Net project to provide 1gbps broadband bandwidth in villages
Television | TV Channels
BARC week 51: Zee Anmol leads Hindi (R+U) & rural market
Specials | Years Enders
Making the news: A look at what news broadcasters did in 2017
Specials | Years Enders
Guest Column: The comeback of full-service agencies in India
Specials | Years Enders
Guest column: Taking Indian content to the global market
Specials | Years Enders
Kids genre grows on TV despite digital onslaught
Specials | Years Enders
The year of sex scandals
Specials | Years Enders
Guest Column: How 2018 could become a landmark year for OTT entertainment in India
Specials | Years Enders
The year the telecom sector quaked
Specials | Years Enders
The year of big switch in sports broadcasting
iWorld | OTT
'Behind The Scenes' of film butterfly crosses 1 million views in less than a week!
Television | TV Channels
LaLiga's most passionate derby 'The El Gran Derbi'
iWorld | OTT
The Quint partners with MP Dr Shashi Tharoor to make stalking a non-bailable offence
Regulators | MIB
TRAI tightens the screws on interconnectivity for telcos
Regulators | TRAI
Parliamentary panel pushes for TRAI's empowerment
Regulators | MIB
Cross-media holding: Indian policymakers push for regulations
- Advertisments drive profits for news app InShort
- India-South Africa cricket series a hit among advertisers

Source: ET

- Top 3 Ads of the Week: Thums Up, HDFC Life, Mastercard
- #Recap: Most Voted Campaigns of the Year

Source: Ad Age India

- What Team BE doesn't want to see in 2018
- Nike used Philippe Coutinho's name to promote Barcelona apparel

Source: ET Brand Equity

- Lines between advertising, content, entertainment blurring: JWT's Tarun Rai

Source: Live Mint

- After Big B, SRK, Salman Khan joins the brand ambassador club of Emami

Source: India TV News

- Civic ad invites public to give evidence on pub fire

Source: Asian Age

- What you need to know in advertising today
Source: BI
- Rabbi labels Lorde 'bigot' in a full page Washington Post ad
Source: Zoom
- Singer Lorde cancels Israel concert, labeled a 'bigot' in full-page Washington Post ad
- Amazon has big plans for Alexa ads in 2018; it's discussing options with P&G, Clorox and others

Source: CNBC

- Former advertising executive reveals junk food-pushing tactics

Source: The Guardian

- Predictions: What 2018 Holds For The Ad Industry

Source: Forbes

- Snapchat ads could get a lot more like YouTube ads

Source: QZ

- FTC Settles with Lenovo Over Ad Software

Source: B&C

- Robert Mercer-linked nonprofit group claims state agency is withholding $246M contract with ad firm

Source: NY Daily News

- Google still exploiting tax loopholes to shelter billions in overseas ad revenue

Source: The Verge

- Liverpool FC responds after Nike pulls online ad claiming FC Barcelona had signed Philippe Coutinho

Source: The Drum

Movies | Hindi
Zee Studios International's Secret Superstar hits it big in Taiwan
Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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