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3 January 2018 | Volume 67 Issue No:66 |
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website: www.indiantelevision.com |
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| MAM | Media And Advertising |
| Paritosh Srivastava appointed COO of Publicis Beehive |
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Publicis Communications has announced the appointment of Paritosh Srivastava as its new chief operating officer for Publicis Beehive. He steps in place of Sanjit Shastri, who passed away in September 2017 due to cardiac arrest. The appointment is effective immediately.
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| MAM | Media And Advertising |
| Dentsu X appoints Arabinda Ghosh as CSO |
Dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as chief strategy officer. He will report to Roopam Garg, chief client officer, dentsu X India and will be based out of Delhi.
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| MAM | Marketing |
| Britannia enters chocolate segment |
Beginning the new year on a sweet note, Britannia Industries has forayed into the chocolate segment under the Pure Magic brand.
The company has launched Pure Magic Deuce, which is categorised as a premium offering priced at Rs 30 for a six-piece chocolate wafer pack in milk chocolate and white chocolate.
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