13 December 2018 | Volume 7 Issue No:07   Facebook Twitter YouTube YouTube
Mam | Marketing
Guest Column: To win and how to win - The always good question in advertising
Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.
continue reading...
Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
Mam | Marketing
Tata Motors launches elite wrestlers development program
After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the 'Tata Motors Elite Wrestlers Development Program'.
continue reading...
Mam | Media And Advertising
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group
Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior communication brief and a forward-thinking growth strategy that will bring major achievements of the organization to the forefront.
continue reading...
Mam | Marketing
COCO by DHFL GI bags DOD Award
DHFL General Insurance has announced that its insuretech brand - COCO has bagged the award for "Best Use of Digital Media in the Insurance Category" for its two wheeler insurance (COCORide) launch campaign at Drivers of Digital Summit and Awards 2018.
continue reading...
Mam | Media And Advertising
Madison's Hiveminds wins Google Premier Partner Awards 2018
Hiveminds, the newly acquired search specialist, digital agency of Madison World, has announced that it has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.
continue reading...
Mam | Media And Advertising
Thrive Global India launches editorial campaign - 'Believe'
Thrive Global India recently launched its editorial campaign "Believe", which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor Sonam K Ahuja.
continue reading...
  Television | TV Channels
  Zee TV VP marketing Azmat Jagmag quits
  iWorld | OTT
  IndiaCast partners JKN Media to bring Indian content to Thailand
  Mam | Marketing
  Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth  
  iWorld | E-commerce
  Paytm launches 'Paytm Cashback Days' - India's biggest Payments Festival from 12-16th December 2018
  Television | TV Channels
  Times Network sets India's $5 Trillion growth agenda through the 5thedition of 'India Economic Conclave 2018': Day 1
Regulators | MIB
MIB to hold MSO conference on 18 December
iWorld | OTT
Netflix's Swati Shetty steps down
Television | TV Channels
Challenge of crafting characters in Indian animation
- Propaganda India Joins Global Agency Network Worldwide Partners Inc
- Bye, Kathie Lee Gifford. Plus, key moments from the Google hearing: Wednesday Wake-Up Call

Source: Ad Ageindia

- Verizon loses bet on digital ads, takes $4.6B accounting hit

Source: India TV

- JWT-Wunderman merger is like pinning the tail on the donkey: Sir Martin Sorrell

Source: ETBrandEquity

- Apple's 'Netflix for magazines' getting a chilly reception

Source: Live Mint

- Chinese ire sends a luxury brand packing

Source: The Hindu Businessline

- Estee Lauder names Diana Penty its first Indian brand ambassador

Source: Elle

- Signal partners with ad server Flashtalking to boost people-based marketing capabilities

Source: The Drum

- A woman shared her tragic story of how social media kept targeting her with baby ads after she had a stillbirth

Source: CNBC

- Woman who was unwittingly used in HIV ad awarded $125,000

Source: NBC News

- Accenture Interactive to Acquire Ad-Tech Firm Adaptly

Source: WSJ

- How to Maximize Creative in Social Ads This Holiday Season

Source: Multi Channel

- Immigrant advocates release anti-shutdown ad campaign

Source: The Hill

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. � 2001-2018. All Rights Reserved.
*If you are not able to see the mailer, please click here