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Thrive Global India launches editorial campaign - 'Believe'

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MUMBAI: Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak.

This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor Sonam K Ahuja.

The launch event was organised at JW Marriott in Mumbai and included a panel discussion with author Amish and filmmaker Ashwiny Iyer Tiwari on the role of ancient wisdom in their lives and the importance of inner voice and self-confidence in battling life's challenges. The discussion was followed by a conversation between Huffington and Ahuja on rejection, staying authentic and centred.

On the launch of the campaign, Huffington said, “I am extremely delighted to announce the launch of the Believe series. The campaign aims towards encouraging reflection and contemplation. The stories of self-belief and hope are exceptionally moving. These stories imbibe the message of always believing in yourself and with that you can say conquer the unknown.”

‘Believe’ is a pressing and heartfelt initiative by Thrive Global India in a polarised world that is in need of “belief”. The campaign is focussed on embracing resilience, self-belief, drawing inner strength to fight challenges, and allowing hope to preside over the negativity in the world.

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