22 November 2017 | Volume 67 Issue No:38   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Talent retention is key, says Mindshare's Prasanth Kumar
Mindshare, a global media and marketing services company that is a part of GroupM, has completed 20 years this November globally and 15 years in India. The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full-service advertising agencies within the WPP group.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
 Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Media And Advertising
Rob Norman quits GroupM
GroupM's global chief digital officer Rob Norman has decided to retire from his full-time role effective January 2018. Hewill remain an advisor to GroupM and its clients, with a reduced workload that allows him more time to pursue personal interests.
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MAM | Media And Advertising
Fossil assigns creative mandate to Mullen Lintas
Fossil India has appointed Mullen Lintas as its advertising agency partner after a competitive multi-agency pitch. The mandate will be handled from the agency's Bengaluru office which will be responsible for strategising, planning and execution of the campaigns.
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MAM | Marketing
Mumbai City FC joins hands with Infinix Mobile
Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership comes close on the heels of the global launch of Infinix's flagship dual camera smartphone, the Zero5.
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Television | TV Channels
Obit: In memory of KVL Narayan Rao
Regulators | MIB
Former I&B minister Priya Ranjan Dasmunsi passes away
iWorld | OTT
DID Li'l Masters auditions kick-off on OZEE
Television | TV Channels
Discovery uncovers true stories of reality-based movies
Television | TV Channels
Star Movies brings Trolls to Indian Television Screens for the first time ever!
iWorld | OTT
Marvel's Runaways to telecast same day as US on Hooq
Television | TV Channels
Our work culture fosters leaders: Viacom18's Sudhanshu Vats
Satellites | Satellite Launches
ISRO to double annual satellite launch
Television | TV Channels
The rise and fall of English news' TV viewership
- "I'm not a person who'll make an angry agenda out of anything"
- Motilal Oswal's new 'Experts in Equity' ad campaign is a visual treat
Source: ET Brand Equity
- Indian consumers are grateful for the value brands bring to their lives: Maria Garrido
Source: Live Mint
- Digital ad spend may touch Rs 13k cr mark by Dec 2018: Survey
Source: ET
- Facebook's 'bot makeover contest' could help small businesses win $5000 in ad credits
Source: Indian Express
- Mark Ritson: Even 'millennial-minded' marketers should see TV as a gold mine
Source: MW
- Footwear Brand Faces Flak For Advertisement Propagating Sexism, In Pakistan
Source: India Times
- Moore Blasted by Democrat in TV Ads in Alabama Senate Race
Source: BQ
- Alabama Senate race gets even stranger as Democrat quotes Ivanka in ad
Source: Yahoo
- Viswanathan Anand is Edify Education's brand ambassador
Source: The Hindu
- How Oprah's Podcast Sold All Its 2017 Advertising Slots in Just 24 Hours
- Inside WeTransfer's New Ad, and Its Intriguing Approach to Creativity

Source: Ad Week

- Fake-Ad Operation Used to Steal From Publishers Is Uncovered

Source: WSJ

- 'Ethical' John Lewis should pull Mail adverts, says campaign group

Source: The Guardian

- Facebook continues to let advertisers racially discriminate in housing ads

Source: The Verge

- Kohl's 'Black Friday' 2017 Ad Deals: How Good Are They?

Source: Forbes

- DCCC Launches Ad Campaign Targeting NJ House Members

Source: Observer

- The advertising-based internet is destroying society, tech pioneer says

Source: CNBC

- 95% of UK CMOs review digital strategy in light of brand safety concerns

Source: The Drum

- On World TV Day, Industry Pushes Advertising Power

Source: B&C

Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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