Our work culture fosters leaders: Viacom18's Sudhanshu Vats

Over the last decade, Viacom18 has broken new ground in myriad ways. The company has grown to 44 channels and five lines of business from a three-channel operation back in November 2007. Sudhanshu Vats, the group CEO of the company, is a proud man but is far from being satisfied. Looking back, he says the most defining moment for Viacom18 has been the launch of Colors, at a time when the Indian market was deemed to be over served. The launch of Voot in 2016, according to him, is another big moment in the company’s timeline.

Viacom18 was formed as an equal joint venture between global entertainment giant Viacom Inc. and Raghav Bahl's Network18, which was subsequently bought by Reliance Industries. The network launched its flagship general entertainment channel, Colors, in 2008, capturing the number 1 rank within nine months of launch.

Over the course of the decade, the company has diversified into four additional lines of business—films, digital, experiential, and merchandise—creating an entertainment ecosystem that reaches out to audiences across demographics and geographies.

Launched in 2011, the film business of the media house has become profitable since the 2015 fiscal. For this business, the network has tied up with several companies, with Viacom-owned Paramount Pictures and Lionsgate Movies among them, to release their movies in India.

In the live entertainment segment, the company already has intellectual properties, including Supersonic and Chuckle Festival. The consumer durables and merchandising arm of the business, launched in 2009, is the second largest merchandising and licensing operation in the country.

“Our vision to be India’s most-admired M&E company is reflected in our intent to open new worlds for our audiences. Whether through our shows such as Balika Vadhu, Shakti, Lakshmi Baramma, Angels of Rock, Voot Original Untag or movies like Bhaag Milkha Bhaag, Queen, Toilet Ek Prem Katha; a strong undercurrent of social messaging drives a lot of our content,” said Vats on the occasion of Viacom18’s 10th anniversary.

Identifying regional TV and digital as the new areas of growth, Viacom18 is launching Colors Tamil in February 2018 and a premium offering of its VoD platform Voot in mid-2018. In keeping with its focus on regional entertainment, the network plans to offer digital original regional content on the steadily growing OTT service and dial up its thrust on regional movies as well.

The network is also aggressively making its push in the kids’ ecosystem. It has taken its homegrown characters to the silver screen and to digital screens via Voot Kids.

Said Vats: “As we go forward, we have to make content discovery as seamless as possible. We need to work on recommendation engines. It is all about partnerships. In the digital business, we partner with 42 players. It is all about taking your partners along for the ride.”

Vats is convinced that it is the corporate ethos which has been ingrained into those at Viacom18 that has made the difference. He elaborated: “We are proud of our ability to nurture and manage a multi-brand, multi-platform and multilingual network while growing at a blistering pace and fostering a winning culture based on a shared set of values.”

So to what does Vats attribute the success to? He said: “What drives our success the most is our culture. And it is our ability to build our culture, where we foster innovation, where we foster openness, where we foster enterprise and entrepreneurial spirit. It is this culture that builds our leaders."

With its focus on creating magic for fans and crafting an inclusive organisational culture, Viacom18 is all set for its next decade of growth.

Latest Reads
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People
90s tunes see revival on music channels

MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers. Film songs of 90s vintage have charisma of their own. In the...

Television TV Channels Music and Youth
Weinstein Company files for bankruptcy

MUMBAI: The Weinstein Company, producer of movies such as Inglorious Bastards and Lion, has filed for bankruptcy. The move, intended to facilitate a buy-out offer from a private equity firm, came months after ex-chairman Harvey Weinstein has been accused of sexual harassment and assault.

Television Production House Film Production
Paytm is the official ticketing partner of Kings XI Punjab’s home games for VIVO IPL 2018

Paytm along with event ticketing platform would be the exclusive ticketing partners for the home games of Kings XI Punjab, in the upcoming 11th edition of the Indian Premier League (IPL). Insider.In will be handling the logistics and operations for the game – managing box office,...

Television TV Channels Sports
TLC to target Tamil, Telugu markets

MUMBAI: The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target...

Television TV Shows Factual

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories