20 June 2017 | Volume 66 Issue No:33   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Qyuki raises awareness about human trafficking
Qyuki Digital has always endeavored to provide a platform for creators and digital influencers to be the voice of change. This time they have collaborated with UnErase Poetry, a community producing spoken word poetry for a campaign called #Sold Bodies.
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Star Champions ka World Cup

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

Product Manager:
 Gary Grewal
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

Creative Agency:
Star Sports creative communications team
Production House:

Red Ice Films


Robbie Grewal

    Watch the Video
MAM | Marketing
Mullen Lintas wins creative business of Motlilal Oswal
India's leading financial services company, Motilal Oswal Financial Services has appointed Mullen Lintas Mumbai as its creative agency. The agency was chosen after a multi-agency pitch.
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MAM | Marketing
SonyLiv campaign urges cricket fans to spread cheer
It's time to take out the recliners and stock the refrigerators, as Indian fans get ready to celebrate yet another long and intense season of their favourite sport, cricket.  As team India readies for a face-off against the West Indies, the Sri Lankans and the South Africans over the next few months, cricket fans are in for a huge treat of nonstop cricketing action.
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MAM | Media And Advertising
Milestone Brandcom's new agency wins Panasonic's creative mandate
The newly formed creative agency of Milestone Brandcom, Milestone Dentsu, has bagged the creative mandate for Panasonic India's refrigerator, microwave and water purifier business.
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MAM | Media And Advertising
Havas Media to manage Emirates media strategy
Emirates, one of Middle East's leading airlines, on 19 June, announced the renewal of its contract with Havas Media.It will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline's 150 worldwide destinations through to 2020.
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Television | TV Channels
Colors to air live Saif & Karan-hosted IIFA awards on 16 July
iWorld | Over The Top Services
OTT driving Taiwan multichannel video: CASBAA study
Television | TV Channels
Big Magic launches the sequel of the 90s' iconic show-'Hum panch phir se'
Television | TV Channels
Star Movies Select HD to air 'Alice Through the Looking Glass'
iWorld | Over The Top Services
Amazon India head Nitesh Kripalani's amazing growth recipe
Television | TV Channels
Zee's Nikhil Sane joins Viacom18 after 11 yrs
Television | TV Channels
Indian English TV News, the combat zone
Television | TV Channels
Doordarshan slots Rafi, Kishore & Lata tribute show from Sat
- Indian Express will have paid ad-free plans soon: Digital CEO
- Announcing #NAMAcloud Speakers and Moderators: Manish Tiwari, Bruno Goveas & Vinayak Hegde - #ad
Source: Medianama
- Top 3 Ads of the Week: Vodafone, Nykaa, Ghadi Detergent
Source: Ad Age India
- Ice-cream ad war: Amul to challenge high court order
Source: BS
- UK ad spending to tumble while recovery seen in Latin America -Zenith
Source: Reuters
- OnePlus 5 Crosses 5.25 Lakh Registrations in China, TV Ad Outs Phone Ahead of Launch
Source: NDTV
- A memorable trip of the ad world
Source: The Hindu
- Is Volkswagen breaking barriers with its Polo GT Sport ad campaign?
Source: ET Brand Equity
- Actor Amitabh Bachchan made GST brand ambassador
Source: ABP Live
- Can a New Ad Campaign Help Twitter Maintain its Trump Bump?
- With Facebook and Google Walled Off, China's Digital Ad 'Triopoly' Thrives

Source: WSJ

- Time Warner will spend $100M on Snapchat original shows and ads

Source: TC

- 'Transformers: The Last Knight' Again Tops Studios' TV Ad Spending

Source: Variety

- Georgia Republican calls ad tying race to congressional shooting 'disgusting'

Source: ABC News

- A Mobile Billboard Is Driving Around Seattle Urging Amazon To Cut Ad Ties With Breitbart

Source: Buzz Feed

- Asia-Pacific drives global ad market

Source: Broadband TV News

- The New York Times CEO on state of digital advertising: 'Nightmarish joke'

Source: Digiday

Movies | Hindi
Phullu.....One for social cause
India is the flavour of the season. Be it biopics or social messages. The first awkward moment for the family audience was when bra panty underwear ads went online. Long ago, some makers ventured into bridging the gap between communities by depicting inter cast and inter class romance.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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