iWorld

OTT driving Taiwan multichannel video: CASBAA study

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/06/19/casbaa.jpg?itok=fDB9OhN1

MUMBAI: A new study by regional pay-TV industry group CASBAA shows that overall access to multi-channel video services of all kinds in Taiwan is being bolstered by a mobile video market now accounting for 92 per cent of all individuals.

According to the CASBAA study (to be discussed on 22 June during the “Taiwan in View 2017” conference in Taipei), with 15 locally established OTT platforms (as opposed to cross-border pirate services delivered from illegal off-shore servers) the largest group of OTT followers in Taiwan are young women aged 18-34, some 42 per cent of the total. Together with 18-34 year-old males, almost 70 per cent of OTT subscribers are “binge” viewers.

The fast-rising level of mobile broadband penetration is benefitting cable TV and IPTV operators as they develop their own multiscreen services. No longer limited to traditional TV viewing, Taiwan’s mobile broadband subscribers are downloading apps and logging-in to pay-TV programming of all kinds.

With access to fully digitized networks (95 per cent of Taiwan’s 5.2m cable TV subs) Taiwan’s pay-TV platforms now offer value added services such as VoD, interactive music and games, along with newly sophisticated EPGs, PVRs and the promise of Augmented Reality and Virtual Reality services.

In line with the Netflix model, local pay-TV platforms are also bundling their own content with that of non-domestic program providers, developing exclusive content and packaging that appeals to younger consumers. Meanwhile, according to CASBAA, complex government constraints on cable TV investment under Taiwan’s ownership rules continue to hold back the industry. (These preclude any minimal state ownership (no matter how indirect) in pay-TV – but not telcos. The result is that “convergent” investment is difficult.)

“The complicated rules on investment, along with a hugely damaging level of content piracy, are not only holding back the growth of the local pay-TV market but also the overall economic development of Taiwan as a whole,” said CASBAA chief policy officer John Medeiros.

“Living with massive revenue leakage from piracy while blocking sufficient investment in the digital economy, Taiwan is falling behind its natural potential as a regional communications hub,” said CASBAA CEO Christopher Slaughter.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Untitled-1_3.jpg?itok=KO6H2OBE
TiVo brings comprehensive personalised content discovery platform with voice search

MUMBAI: TiVo Corporation, a leader in entertainment technology and audience insights, has introduced its new fully-integrated Personalized Content Discovery platform. The new platform provides video operators with the most comprehensive suite of content discovery features that combine the power of...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/SAURAB-DOSHI.jpg?itok=S4DedEQj
We are seeing consumption in languages & low-connectivity areas, says Facebook India’s Saurabh Doshi

With millennials increasingly consuming video online and on their handsets on Youtube and on VOD services, Facebook, the world’s largest social media network, has also rushed in to provide users with their unique experience. And while it has been a little late getting to the party with video, the...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/jio.jpg?itok=L-T40EM4
Comment: Reliance Industries' telecom-media play fascinating, but complex & challenging too

“This breakthrough and revolutionary device named JioPhone, along with Jio's disruptive tariff, will unleash the power of Digital Life in the hands of 1.3 billion citizens of the largest democracy in the world,” Mukesh Ambani told a gathering of about 2,000 at Reliance Industries’ 40th AGM in...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/Vishal%20M-Story.jpg?itok=UZn3O9sj
"We have a multi-headed monetization approach for Viu"- Vishal Maheshwari

In January 2016, emerging markets OTT service Vuclip – operated by Hong Kong based PCCW -  appointed former Yahoo executive Vishal Maheshwari as country manager, India, close to the launch date of its Indian product. The Viu launch went through successfully three months later under his supervision...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/Untitled-1.jpg?itok=-SqDUEAS
Womens's World Cup final draws record viewers on Hotstar

MUMBAI: Cricket continues to rule in India. Even if you don’t have the likes of Virat Kohli, Mahendra Singh Dhoni, Yuvraj Singh and Rohit Sharma on the field or screen. The team at the 21st Century Fox owned Hotstar were more than happy to discover the upscaling in viewership that even women’s...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/BARC-EKAM_1.jpg?itok=4Wg_43xp
Global digital platforms adapting locally for BARC's EKAM

NEW DELHI: Broadcast Audience Research Council of India (BARC India)’s first product under EKAM brand, to be launched in the first quarter of 2018, will be measurement of video advertisements on digital platforms. Global digital platforms are being exhorted to make some quick changes in service...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/google.jpg?itok=FDWgi8W_
Google parent Alphabet’s profit hit by EU fine

Google’s parent Alphabet has reported a quarterly profit of USD 3.5 billion, with a massive fine by the European Commission biting into earnings.

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/5555.jpg?itok=cHV3YylK
Balaji may formalise RIL stake purchase at 16 Aug EGM

MUMBAI: Balaji Telefilms, in a communique to the BSE and the National Stock  Exchange, intimated about its extraordinary general meeting to be held on 16 August at "The Club", 197, Juhu Versova Link Road, Opp.  D. N. Nagar  Police Station, Andheri (W), Mumbai- 400 053, Maharashtra.  The  cut-off...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/Vodafone-Idea.jpg?itok=BWpDia8B
$23 bn Voda-Idea merger approved, 407 mn combined subs

MUMBAI: Consolidation in the telecom sector seems to be progressing well, especially in the backdrop of big leaps by the new entrant Reliance Jio. The Competition Commission of India reportedly approved US$23 billion Vodafone-Idea merger unconditionally, with no additional scrutiny. Idea and...

iWorld Telecom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories