OTT driving Taiwan multichannel video: CASBAA study


MUMBAI: A new study by regional pay-TV industry group CASBAA shows that overall access to multi-channel video services of all kinds in Taiwan is being bolstered by a mobile video market now accounting for 92 per cent of all individuals.

According to the CASBAA study (to be discussed on 22 June during the “Taiwan in View 2017” conference in Taipei), with 15 locally established OTT platforms (as opposed to cross-border pirate services delivered from illegal off-shore servers) the largest group of OTT followers in Taiwan are young women aged 18-34, some 42 per cent of the total. Together with 18-34 year-old males, almost 70 per cent of OTT subscribers are “binge” viewers.

The fast-rising level of mobile broadband penetration is benefitting cable TV and IPTV operators as they develop their own multiscreen services. No longer limited to traditional TV viewing, Taiwan’s mobile broadband subscribers are downloading apps and logging-in to pay-TV programming of all kinds.

With access to fully digitized networks (95 per cent of Taiwan’s 5.2m cable TV subs) Taiwan’s pay-TV platforms now offer value added services such as VoD, interactive music and games, along with newly sophisticated EPGs, PVRs and the promise of Augmented Reality and Virtual Reality services.

In line with the Netflix model, local pay-TV platforms are also bundling their own content with that of non-domestic program providers, developing exclusive content and packaging that appeals to younger consumers. Meanwhile, according to CASBAA, complex government constraints on cable TV investment under Taiwan’s ownership rules continue to hold back the industry. (These preclude any minimal state ownership (no matter how indirect) in pay-TV – but not telcos. The result is that “convergent” investment is difficult.)

“The complicated rules on investment, along with a hugely damaging level of content piracy, are not only holding back the growth of the local pay-TV market but also the overall economic development of Taiwan as a whole,” said CASBAA chief policy officer John Medeiros.

“Living with massive revenue leakage from piracy while blocking sufficient investment in the digital economy, Taiwan is falling behind its natural potential as a regional communications hub,” said CASBAA CEO Christopher Slaughter.

Latest Reads

YuppTV to stream IPL 2018 in several international markets

South-Asian content OTT platform YuppTV has announced that it has been awarded the exclusive digital and television media rights for IPL 2018 by Star India for Europe, South America, South East Asian countries and non-exclusive rights for Australia.

iWorld Over The Top Services
Viacom18 issues denial about Saugato Bhowmik appointment at Voot

MUMBAI: Earlier this morning, we broke a story stating that Viacom18 executive vice president and business head of consumer products and integrated network solutions Saugato Bhowmik might be roped in to replace industry veteran Gaurav Gandhi.   Gandhi was one of the key drivers of the Ambani...

iWorld Over The Top Services
Saugato Bhowmik may replace Gandhi as Viacom18 Digital COO

MUMBAI: Soon after the news of Gaurav Gandhi leaving Viacom18 was announced last week, speculation was rife about who would take the hot seat to lead the company’s digital arm Viacom18 Digital Ventures, under which Voot operates.  A source close to the development has told Indiatelevision.com that...

iWorld Over The Top Services
Survey finds word of mouth best way to discover content online

MUMBAI: All the world’s advanced technology has not been able to change this simple formula. With more video content to choose today than ever before, picking the best is a challenge. A survey from Parrot Analytics has found that word of mouth still reigns the lot when it comes to new show...

iWorld Over The Top Services
TVF’s ImMature first Indian show to reach Canneseries

Digital series producer The Viral Fever (TVF) has literally gone viral. In a historic win, TVF’s show ImMature is getting its first ever screening at Canneseries - the Cannes International Series Festival. ImMature will be screened on 11 April 2018 at Canneseries.

iWorld Over The Top Services
Amazon's content spend at $5 bn a year, confirms report

MUMBAI: Amazon is bucking up by opening its treasure trove for content. A recent Reuters report says that leaked documents show the company spends $5 billion a year for original and licensed content, which is a big chunk of the company’s expenditure. Amazon has tough competition because Apple...

iWorld Over The Top Services
SonyLIV banked on Akamai to leverage ad insertion for India-SA series

SonyLIV, which provides multi-screen engagement to users on all devices, leveraged Akamai's dynamic ad-insertion capabilities during the India-South Africa cricket series held over January and February 2018.

iWorld Over The Top Services
India’s biggest photography reality show - 'Kanan Devan Photography Escapade 3'

India’s biggest photography reality show - ‘Kanan Devan Photography Escapade 3’ was launched today by Tata Tea Kanan Devan, a heritage tea brand from the house of Tata Global Beverages. After two immensely successful editions of this photography contest that is aimed at budding photographers, the...

iWorld Over The Top Services
Amazon Prime Video secure exclusive rights to new series of american idol in UK for first time

American Idol, the iconic series that revolutionized the US television landscape by pioneering the music competition genre, goes global as FremantleMedia International completes deals for the new series in 150 territories.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories